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Marketing

Marketing

10 Must-Click Websites

Surfing the web for top-notch research and advice to help your business grow? Save some time with these information-rich websites.
Technology

Tune in to the Social Channel

Social networking is moving to the TV. Are you ready?
Marketing

How to Use Humor in Marketing

Humor can lead to a marketing grand slam--as long as it's done right.
Marketing

How to Address Consumer Fear...

As it becomes the new reality
Starting a Business

Big Results on a Small Budget

Figure out who your best prospects are and then find them creative methods to reach that core group of customers.
Starting a Business

Trend Spotting with the Experts

3 experts weigh in on the latest industry trends.
Marketing

Mind Your Posts

You want your blog to attract a lot of search engine traffic, but if you go too far there's a risk that someone will sue you.
Marketing

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.
Marketing

In Sales, Give 'Em the Unexpected

Prospects are always waiting to crush your sales pitch--so don't give them one.
Marketing

Word-of-Mouth Marketing Can Bite Back

A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
Marketing

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.