Marketing

Marketing

Reuse, Recycle, Repeat

PR tips for getting your company written about
Marketing

Special Events

Make a splash by holding a special event for your business.
Marketing

Social Graces

Making social responsibility work for you
Marketing

Investing in Your Social Capital

It pays to take advantage of knowledge and relationships when building your business--and your bottom line.
Ivan Misner
Marketing

Make Marketing a Priority

It doesn't matter how busy you are--neglect your marketing efforts, and your business will suffer.
Al Lautenslager
Marketing

Big-Picture Marketing

Answer three little questions that will have a big impact on your sales.
Kim T. Gordon
Marketing

Setting Sale

Is your business anchored down by a stale sales plan? Learn how to navigate the 5 biggest sales challenges facing entrepreneurs today, and get back on course.
Marketing

Dos and Don'ts of Search Engine Optimization

Discover the top 10 things you can do that can make or break your ranking with the free search engines.
Marketing

Smart Marketing Tips for Your Website

These success strategies will help you power up your Web presence, attract your target market and create a site that has customers coming back for more.
Marketing

Secrets to Getting Referrals

How to encourage the members of your networking group to recommend your business to others
Ivan Misner
How to Create a Logo
How To

How to Create a Logo

With a well-designed logo, potential clients can instantly discover how your business can serve them.
Marketing

Getting Customers to Pitch for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.
Marketing

Turn Up the Heat

Increase sales this summer with an integrated marketing program.
Kim T. Gordon
Marketing

Secrets to Better Branding

How customers respond to your brand can make or break your business.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.