Marketing

Marketing

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Al Lautenslager
Marketing

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.
Marketing

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Kim T. Gordon
Marketing

Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
Marketing

Don't Be Silly!

Quit wasting time jumping around to close a deal. You have to learn the art of selling smart.
Marketing

Fame and Fortune

A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
Kim T. Gordon
Marketing

Create a Steady Sales Cycle

So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.
Marketing

The ROI of Networking

Is networking really worth the trouble?
Ivan Misner
Marketing

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
Al Lautenslager
Marketing

Selling Your Services

How do you sell something that's intangible? Try focusing on the value.
Marketing

The G.A.I.N.S. Approach to Networking

Leave out any of these strategies, and your networking will be just a waste of time.
Ivan Misner
Marketing

Make an Impact With Your Image

We hope your potential customers are bracing themselves--because your business is about to make some serious noise.
Marketing

Distinguish Your Business From Your Competition

Develop a "major sales advantage" (MSA) to create lasting business growth.
Marketing

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.