Marketing

Marketing

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
Kim T. Gordon
Marketing

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
Marketing

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Starting a Business

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Kim T. Gordon
Marketing

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.
Marketing

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Marketing

Permanent Press

Make your Web site a magnet for news-hungry journalists.
Marketing

Converting Prospects to Your Way of Thinking

When prospects understand your business, they're more likely to becoming paying customers.
Marketing

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
Al Lautenslager
Marketing

Network With Confidence

Afraid to meet new people? It's time you faced your fears, because that's what networking is all about.
Ivan Misner
Marketing

Ride the Sold Train

No matter your budget, you can create retail marketing that screams "Hey, check me out!"
Kim T. Gordon
Marketing

"Self" Respect

You can't deny consumers their desire to do everything themselves.
Marketing

Keep 'Em Interested

How to engage prospects before they have a chance to tell you they'll "think it over"
Marketing

Word-of-Mouth: The World's Best-Known Marketing Secret

Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.