Marketing

Marketing

Making PR Work

Is your PR not doing its job? Perhaps it's time to revisit your strategy.
Al Lautenslager
Marketing

How to Combat a Slow Economy

Don't join the ranks of miserable complainers. Instead, use this time to improve your networking skills.
Ivan Misner
Marketing

Speeding up Sales

If you create a process that works, you can repeat that process for quicker sales.
Marketing

Marketing From the Inside Out: Clarity + Alignment = Traction

Part three in a three-part series: how to create a values-based marketing plan
Marketing

That's Not Cool

Your brand has left the list of must-haves and is headed toward the list of things people wouldn't be caught dead with. How do you turn it around?
Marketing

Win 'Em Over

All's fair in love and war. Go ahead, woo your rivals' clients.
Marketing

Marketing From the Inside Out: Analyzing Your Market

Part two in a three-part series: how to determine what your market wants and give it to them
Marketing

Marketing From the Inside Out: A Coach's Perspective

Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing plan
Marketing

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
Al Lautenslager
Marketing

Creating a Chain Reaction of Sales

Don't just focus on finding any old prospect. Find the ones who will lead you to <I>other</I> sales prospects.
Marketing

How to Create an E-Mail Marketing Campaign

At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
Kim T. Gordon
Marketing

Power-Schmoozing Your Way to the Top

If you want to get in good with potential clients, you've got to schmooze it up. Here's how to do it without making enemies.
Marketing

That's a Shocker

Are you willing to do what it takes to make your customers say "wow"?
Marketing

Slumber Party

Low-budget marketing tips you can use while the economy is sleeping
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.