Marketing

Marketing

School Rules

Teaching a class can be a great way to get your business name out there for less-if you've got the right approach.
Marketing

Buy My Book

Publishing your own book is great way to publicize and promote your business.
Marketing

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Gwen Moran
Marketing

The Importance of Diversity in Networking

When joining a networking group, it's best to find one with members from various backgrounds.
Ivan Misner
Marketing

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
Starting a Business

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
Kim T. Gordon
Marketing

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
Marketing

Give 'Em Space

A well-designed work space, that is. After all, it could make a huge difference in the way your sales team performs.
Marketing

Sweet Reward

Web awards give your site a huge boost.
Marketing

Managing Your Business Cards

Try these tips for organizing all those business cards you've accumulated.
Ivan Misner
Marketing

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
Al Lautenslager
Marketing

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
Marketing

On Location

Making your business the star of the big screen could mean big bucks and local exposure.
Marketing

Spin City

How do you weather a PR crisis-and come out on top?
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.