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Marketing

Growth Strategies

Business Lessons from Alternative Sources

The most valuable business lessons can be found in the places you'd least expect.
Marketing

Steal Your Competitors' Clients

If your best prospects are someone else's customers, you better have a strategy for wooing them away.
Marketing

Generate Buzz about Your Business

Sometimes buzz happens. Most times, however, you need to create it.
Marketing

The "Unblinging" Of Millennials

The generation is affected by current conditions, but members will stay true to their characteristics.
Marketing

Top Secret: Get Your E-mail Opened

When it comes to e-mail marketing, it's all about the subject line. Make the most of yours.
Marketing

You Never Know Whom They Know

Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous.
Marketing

How to Advertise Now

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
Marketing

Keep Your Eye on the Prize: Customers

If your customers don't give your marketing a warm welcome, its impact is lost. Here are 4 tips to help you avoid that fate.
Marketing

Do Marketing Counterstrikes Work?

It's tempting to answer a competitor's ad campaign, but stick to what makes you unique.
Marketing

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Starting a Business

5 Ways to Kill a Great Marketing Plan

Are your marketing campaigns <i>too</i> creative? Here's what separates a marketing plan that works from one that doesn't.