Marketing

Marketing

How Advertising Fits Into Your Marketing Plan

As you plot the course of your business, don't forget to map out promotion as well.
The Elements of a Successful Sales Business Plan
Business Plans

The Elements of a Successful Sales Business Plan

Want your sales to skyrocket? Then build a strategic and tactical sales plan that will launch you far past your sales expectations.
Marketing

Giving Incentives for Referrals

It pays to encourage people to spread the word about your business.
Ivan Misner
Marketing

Using Public Speaking as Another Form of PR

By stepping up to the podium, you can increase awareness of your business and yourself.
Al Lautenslager
Marketing

How to Run a Successful, Legal E-Mail Marketing Campaign

In light of new legislation, here's what you need to know to separate your marketing materials from spam.
Marketing

A New Way to Calculate Your Ad Budget

In today's business world, conventional budget calculations don't always work.
Marketing

On Bended Knee

Will that big-name client end up making—or breaking—your business?
Marketing

Can't Beat These Receipts

Use register read-outs as a promotional tool
Gwen Moran
Marketing

School Rules

Teaching a class can be a great way to get your business name out there for less-if you've got the right approach.
Marketing

Buy My Book

Publishing your own book is great way to publicize and promote your business.
Marketing

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Gwen Moran
Marketing

The Importance of Diversity in Networking

When joining a networking group, it's best to find one with members from various backgrounds.
Ivan Misner
Marketing

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
Starting a Business

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.