Marketing

Marketing

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
Marketing

Give 'Em Space

A well-designed work space, that is. After all, it could make a huge difference in the way your sales team performs.
Marketing

Sweet Reward

Web awards give your site a huge boost.
Marketing

Managing Your Business Cards

Try these tips for organizing all those business cards you've accumulated.
Ivan Misner
Marketing

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
Al Lautenslager
Marketing

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
Marketing

On Location

Making your business the star of the big screen could mean big bucks and local exposure.
Marketing

Spin City

How do you weather a PR crisis-and come out on top?
Marketing

A World of Goods

In spite of the risks, there are lots of great reasons to start thinking about going global.
Marketing

What a Deal!

Attract customers with online coupons.
Marketing

How to Motivate Cold, Warm and Hot Prospects

Follow these tips to improve your marketing efforts in the new year.
Kim T. Gordon
Marketing

Referrals and the Do Not Call Registry

What does this new law mean for your business's networking efforts?
Ivan Misner
Marketing

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.
Marketing

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.