Marketing

Marketing

5 Steps to Starting a Cable Ad Campaign

No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Kim T. Gordon
Marketing

7 Deadly Sins of E-Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
Marketing

Make Over Your Business's Image

The perks and perils of rebranding your company
Marketing

Networking With Businesses Overseas

When it comes to networking with foreign companies, we all speak the language of referrals.
Ivan Misner
Marketing

Land Customers With a Marketing Bribe

What's the secret to getting customer response? It's all about the offer.
Al Lautenslager
Checklists

Advertising Checklist

Before you launch your ad campaign, consult this checklist to make sure that both your ad and your message are right on target.
Checklists

Marketing Campaign Planning Checklist

Before you begin your market research campaign, use this form to analyze the costs.
Checklists

Sales Rep Evaluation Checklist

Use this checklist when evaulating different sales representatives with whom you might contract to sell your goods.
Marketing

Get Customers to Open Your E-Mail

Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
Kim T. Gordon
Marketing

Boost Your End-of-Year Sales

Save time by targeting prospects you know will buy from you with this top selling "TIP"
Marketing

SCORE's Top Sales & Customer Service Tips

Bring in more customers--and keep them happy--with these handy sales and customer service tips from SCORE.
Ameen Khwaja
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.