Marketing

Take It From The Pros

Making Your Brand Original

Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
Marketing

Connecting Your Online and Offline Customers

Your website can help drive business to your physical store, and vice versa. E-mail marketing can help.
Marketing

Is Your Website Annoying?

Your website might be annoying customers. Here's how to change that.
Marketing

Stop Click Fraud

Learn how to combat click fraud before it drains your ad budget.
Marketing

3 Ways to Boost Consulting Biz Sales

Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.
Kim T. Gordon
Run a Better Business

Using Cutting Edge Technology On Your Site

Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies.
Marketing

Getting Referrals That Count

Not all referrals are created equal. Learn how to identify weak referrals and mold them into sales-generating leads.
Ivan Misner
Marketing

Using Marketing in Your Sales Call

Learn why face-to-face marketing is the best way to sell your product.
Al Lautenslager
Marketing

Choosing the Right Advertisement For Your Business

Create an ad that does your business justice with this advice from our advertising expert.
Marketing

Attracting Visitors & Improving Your Search Results

You can go from having zero visitors to attracting thousands of qualified buyers with these 10 steps for pulling in site visitors.
Ameen Khwaja
Marketing

5 Tips for Professional Marketing Materials

Ensure that your "literature" grows alongside your company with these insider tips.
Marketing

3 Holiday Marketing Tips

Get your share of holiday sales with this advice for being at the top of your customers' wish lists.
Ameen Khwaja
Marketing

Create a Pricing Strategy

Score with a pricing strategy that keeps customers coming back.
Marketing

Creative Autoresponders Keep You on Customers' Minds

Creative autoresponders are a surefire way to make customers remember you long after they've logged off your site.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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