Marketing

Marketing

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
Al Lautenslager
Marketing

Making Sales His Number-One Priority

After selling his first company, this entrepreneur founded his next company based on what business owners need most: sales help.
Marketing

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.
Marketing

Cross-Training

Join the multichannel marketing revolution, and get ready to pump up your sales.
Kim T. Gordon
Marketing

What's Better: A Lead or a Referral?

Knowing the difference between the two can make your marketing efforts go much more smoothly.
Ivan Misner
Marketing

Smart New Marketing Tactics to Boost Sales

Even on a limited budget, you can call attention to your business using these effective marketing strategies.
Kim T. Gordon
Marketing

Most Valuable Players

Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
Marketing

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Kim T. Gordon
Marketing

Howdy, Partner

Promotional partnerships can double your marketing punch.
Marketing

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Marketing

Build Relationships That Last

Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Ivan Misner
Marketing

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Al Lautenslager
Marketing

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
Kim T. Gordon
Marketing

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.