Marketing

Marketing

Step by Step

Having trouble remembering how to make a sale? Let us jog your memory.
Marketing

Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
Kim T. Gordon
Marketing

Attention, Please

Yell out "Look at me!" for free by using other Web sites to your advantage.
Marketing

Network Like a Pro

Want people to talk about your business? Time to take your networking skills to the next level
Ivan Misner
Marketing

The Golden Rule of Networking: Stay in Touch With Your Clients

Six ways to foster solid relationships with clients, year after profitable year
Ivan Misner
Marketing

Now They Know

Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.
Gwen Moran
Marketing

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
Kim T. Gordon
Marketing

Anticipating Referrals

If you're not sure what to expect from your marketing efforts, take these variables into account.
Ivan Misner
Marketing

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
Kim T. Gordon
Marketing

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
Marketing

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Kim T. Gordon
Marketing

Just a Click Away

Remind customers and prospects at every opportunity where they can find your Web site.
Ameen Khwaja
Marketing

Want to Join a Networking Group?

With six types to choose from, narrowing the field will help you find the groups that are best for your business.
Ivan Misner
Marketing

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.