Marketing

Marketing

In Short Supply

5 ways to use scarcity and exclusivity to fuel sales and boost your bottom line
Kim T. Gordon
Marketing

Tracking Income From Referral Marketing

Before you can gauge the success of your networking program, you need to set goals.
Ivan Misner
The 7 Ps of Marketing
Marketing

The 7 Ps of Marketing

Take charge of your marketing efforts and beat the competition with this simple formula.
Brian Tracy
Marketing

Do You Need Help Promoting Your Business?

Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
Al Lautenslager
Marketing

Building a Successful Advertising Plan

Before you can advertise effectively, you need to answer these important questions.
Marketing

Take Time for Marketing

Manage your marketing year-round with these time-saving tactics.
Kim T. Gordon
Marketing

5 Ways to Stay Clear of Spam Filters

We've got 5 tips to make sure your e-mails don't get tagged as spam.
Marketing

5 Ways to Encourage Employees to Network

Your networking efforts won't succeed until everyone in the company takes part.
Ivan Misner
Marketing

Who Should Receive Your Press Release?

Selecting the right target is the first step toward getting noticed.
Al Lautenslager
Marketing

Get Your Message Out--On a Shoestring

4 easy ways to create a successful advertising plan without spending a bundle
Marketing

Turning Site Visitors Into Paying Customers

Ring up more sales on your Web site with these promotional tactics.
Marketing

Surf's Up

Use Web analytics to help your site work smarter, not harder.
Marketing

Marketing in Ethnic and Minority Media

If your marketing efforts don't already include ethnic and minority media, now is the time to start.
Kim T. Gordon
Marketing

Making the Most of Networking Opportunities

Start by learning how to tailor your networking approach for different occasions.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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