Marketing

Marketing

Getting the Most From a Press Release

Sending it out just once isn't enough. Here's how to really make that press release work for you.
Al Lautenslager
Marketing

Networking on the Net

Learn how to utilize the Internet as part of your networking strategy.
Ivan Misner
Growth Strategies

Improving Your Networking Skills

If you think yours could use a little polishing, here's one way to get your networking skills up to speed.
The 10 Commandments of Networking
Marketing

The 10 Commandments of Networking

Leave out any of these strategies, and your networking is just a waste of time.
Ivan Misner
Marketing

Selecting the Best Media for Your Ad

Don't waste time and money. Here's how to choose the best place for your ads the first time.
Kim T. Gordon
Marketing

Advertising Your New Business

How to get big results with a small budget
Marketing

Kick It Up

Your sales techniques can pack a punch with strategies borrowed from the martial arts.
Marketing

How to Handle Price Quote Requests

Use them as an opportunity to qualify your best sales prospects.
Marketing

One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.
Marketing

Hold On to Existing Customers

Afraid that customers will forget about your business? Periodic newsletters help you stay in touch.
Marketing

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
Al Lautenslager
Marketing

Developing a Networking Contact Sphere

Forming symbiotic relationships with other entrepreneurs may help you boost business.
Ivan Misner
Marketing

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Marketing

6 Ways Others Can Promote Your Business

When people ask if they can help you, be prepared to say yes with these simple strategies.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.