Marketing

Marketing

Branding Your Business

Learn how to make your small business a big name.
Marketing

The Basics of Tip Sheets

Get publicity by providing publications with useful information.
Marketing

Call In the Pros

Need marketing help from the experts? Choose the best firm for your budget.
Kim T. Gordon
Marketing

Become A Press Release Pro

Why write a press release that will only end up in the trash? Follow these rules for getting in good with editors.
Marketing

Marketing Features Vs. Benefits

Learn the difference, and then see the difference in your bottom line.
Marketing

When Print Advertising Isn't Enough

Expand your advertising portfolio by including TV ads.
Starting a Business

Fishing for Customers

Reel in clients with these helpful marketing tips.
Kim T. Gordon
Marketing

Meet the Neighbors

Attract new customers by jumping on the welcome wagon.
Marketing

Beat the Competition

High quality and sound marketing work as well as lowering your prices.
Kim T. Gordon
Marketing

Business In Demand?

How to evaluate whether there's a need for your business
Kim T. Gordon
Marketing

Marketing E-Coaches

These sites will help you catapult to higher sales.
Marketing

On Target?

Top prospects change as your business changes. Here's how to fine-tune your marketing message so it hits home year after year.
Kim T. Gordon
Marketing

Creating Your Marketing Strategy

You missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.
Kim T. Gordon
Marketing

Budgeting Promotions

Becoming a household name is difficult when you have a shoestring budget. Our Public Relations Expert has a few cost-saving tips to help you make a name for yourself.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.