Marketing

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic
pokemon go

5 Ways Your Higher-Ed Brand Can Use 'Pokémon Go' to Increase Foot Traffic

Who knew that this national craze could drive young people (in droves) to your campus?
Eric Siu
Only Actionable SEO Can Help Companies Achieve Their Business Goals
SEO

Only Actionable SEO Can Help Companies Achieve Their Business Goals

SEO and customer experience aren't mutually exclusive, but many websites make the mistake of treating them that way.
Sastry Rachakonda
Growth Hacking Simplified in 4 Steps
Growth Hacking

Growth Hacking Simplified in 4 Steps

There is a method to creating explosive momentum capable of taking your business off the ground quickly.
Jonathan Long
3 Shifts to Make Your Brand Effective
Branding

3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
Karen Tiber Leland
4 Risky Marketing Ideas That Paid Off
Taking risks

4 Risky Marketing Ideas That Paid Off

When was the last time your business took a risk?
Jayson DeMers
The Right (and Wrong) Way to Do Social Media
Social Media Marketing

The Right (and Wrong) Way to Do Social Media

The rules for successful social-media marketing are not complex but you have to earn them before they work for your company.
Aaron Agius
To Maximize Holiday Sales Start Planning Your Marketing Early
Make More Happen

To Maximize Holiday Sales Start Planning Your Marketing Early

Now is a good time to have your Labor Day sale figured out. Be ready for Christmas by the time the first Halloween trick-or-treater knocks on your door.
Eric Samson
How to Become an Industry Influencer in 5 Easy Steps
Personal Branding

How to Become an Industry Influencer in 5 Easy Steps

This entrepreneur interviewed more than 100 industry influencers. Here's what he learned.
Lee Frederiksen
Branding in Baghdad: How to Market Even in a Post-Conflict Zone
International Business

Branding in Baghdad: How to Market Even in a Post-Conflict Zone

Want to gain entry to a ravaged place like Iraq? Don't put up another billboard. Make the world a better place, instead.
Jasmine Montgomery
How to Get Your Business Featured on Social Media
Entrepreneur Network

How to Get Your Business Featured on Social Media

Entrepreneur Network partner Ben Angel has a six-step plan to help you stand out from the crowd.
Ben Angel
3 Ways to Create a Brand Statement That Sticks
Branding

3 Ways to Create a Brand Statement That Sticks

A brand statement clarifies what exactly a company does.
Lesya Liu
7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget)
Marketing Automation

7 Tools to Automate Your Marketing Tasks (Without Blowing Your Budget)

More than 30 enterprise-level marketing-automation platforms exist, if you have the cash. But what about those of us with smaller budgets?
Sujan Patel
Don't Believe an SEO Expert Who Tells You Any of These 7 Lies
SEO

Don't Believe an SEO Expert Who Tells You Any of These 7 Lies

It's hard to hire an SEO expert when you don't know much about it yourself.
Andrew Raso
Here's How You Fix Your Dud Differentiator
Marketing Strategies

Here's How You Fix Your Dud Differentiator

Why would anyone believe your firm different from all the others if you can't say why?
Lee Frederiksen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.