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Marketing

Chatbots

5 Ways Facebook Messenger Bots Can Help Your Business

Chatbots can deliver personalized content to your clients and help generate revenue directly through your social media platforms.
Tips

The No. 1 Thing You Should Try Selling to Existing Customers

Business tips from Hard Money Bankers' Chris Haddon and marketing pro Trey Lewellen.
Instagram

How to Create an Effective Sales Funnel Using Instagram

Discover what you need to do to begin attracting more prospects and closing more deals with help from your Instagram account.
Influencer Marketing

The 5 Biggest Influencer Marketing Myths That Won't Die

No, influencer marketing doesn't have to be expensive. And,no, you needn't always compensate influencers.
Customer Relationship Management

4 Simple Ways to Communicate Better With Your Customers

Customer experience is critical. Getting it right is more than just a tech fix, success extends to the very language you use.
Blogging

Medium Is the Solution If You Want to Blog Without Any Overhead

The service helps with hosting, design and building your audience. You're on your own for a steady stream of fresh ideas.
Digital Marketing

24 Digital Marketing Agencies That Specialize on Entrepreneurship

The Fortune 500 has all of Madison Avenue but where do you turn when your dream is to go from startup to big time?
2017 in Review

The 7 Biggest Social Media Fails of 2017

You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Marketing

10 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality.
Editor's Note

Pitching Your Business to a Journalist? Here's What Works.

Yes, a pitch can lead to a story -- you just need to know how to get our attention.
Brand Reputation

Building a Fan Following by Tapping Into Customers' Passions

Barry Meguiar, Meguiar's president and 'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Content Marketing

6 Tips for Your Marketing and Sales Reps to Consistently Produce Value-Added Content

Sales and marketing professionals are up against dwindling attention spans. But they've got new options to try, as well.
content marketing strategy

Why Your Startup Content-Marketing Strategy Isn't Working

You could fix your company's problems simply by taking a closer look at what you're doing, and figuring out where it's lacking.
SEO

To Create an SEO Strategy, You'll Have to Be Patient

If you want to populate on the first page of Google, patience is a virtue.
Content Strategy

Why You Should Craft a Compelling Content Strategy for Your Small Business

You have the branding. You have the campaign strategy. You have a great product. So why is your small business not attracting and retaining its audience?