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Marketing

Digital Marketing

5 Tips for Finding the Best Digital Marketing Agency for Your Business

It is imperative to find a digital marketing firm that is going to represent you and your business in the best way possible.
NFL

Why You Shouldn't Run Your Business Like the National Football League

Most brands couldn't withstand the amount of public criticism and negative press the NFL has absorbed. Your brand is probably one of these.
Take It From The Pros

3 Ways to Optimize Your Video Advertising Strategy on Facebook

To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
Inspiring Your Team

How to Build an All-Star Social Media Team in 5 Steps

There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members?
Marketing

Patrick Bet-David on the Biggest Mistake Marketers Make

How one marketing misstep could be costing you millions.
Email Marketing

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.
Content Marketing

Why Your Content Marketing Is Failing and How to Fix It

Engaging your customers with compelling content has a magical benefit on sales but there are no shortcuts to making it work.
Sales Strategies

How to Make the Ask, Use Limiters and Close the Sale

Author Jill Schiefelbein chats with sales expert Lisa Sasevich about the biggest mistakes people make when it comes to sales.
Events

Reduced Tickets to Variety's MASSIVE: The Entertainment Marketing Summit

Join Variety, HBO, Lyft, Google, Buzzfeed and more as they explore the best strategies to advance entertainment and brand awareness.
Advertising

Forget Which Super Bowl Ads Are Funny -- These Are Ads that Actually Worked

Data science provides a real answer to a multi-million dollar question.
Sales Strategies

How to Make the Right Sales Pitch

Author Jill Schiefelbein chats with entrepreneur Grant Cardone about how to craft the perfect sales pitch.
Content Marketing

Rise of the Content Machines: How Blogs Became a Secret Weapon

The best content marketers are leveraging insider expertise to make their blogs authoritative go-to pages and SEO stars.
Restaurants

Why Restaurants Are Rushing to Adopt Higher Welfare Standards for Chickens

First Pret and Panera, then Starbucks, now Chipotle: What they're thinking, when it comes to chickens.
Social Media Marketing

From Overtime to Real Time: SB51 Social Strategies Brands Can Use Every Day

Inspired by Super Bowl marketing magic, here are three strategies brands should employ year-round to find success on social media.