Marketing

Entrepreneurs

High-EQ Networking

Improve your networking skills with four ways to boost your Emotional Intelligence.
Ivan Misner
Marketing

Hot New Ways to Market Online

Make 2006 your most profitable year ever with these top three up-to-the-minute marketing strategies.
Starting a Business

99 Tips for Direct-Mail Marketing

Kick your marketing into high gear with these 99 ways to get customers to open your mail.
Al Lautenslager
Starting a Business

Building Buzz in a New Market

Ready to grow your business? Follow this step-by-step approach to winning new customers.
Kim T. Gordon
Marketing

Unlock Your Selling Potential

Want to reach peak sales performance? Unlock your selling potential by focusing on these keys to success.
Marketing

5 Steps to Starting a Cable Ad Campaign

No need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Kim T. Gordon
Marketing

7 Deadly Sins of E-Marketing

When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins.
Marketing

Make Over Your Business's Image

The perks and perils of rebranding your company
Marketing

Networking With Businesses Overseas

When it comes to networking with foreign companies, we all speak the language of referrals.
Ivan Misner
Marketing

Land Customers With a Marketing Bribe

What's the secret to getting customer response? It's all about the offer.
Al Lautenslager
Checklists

Advertising Checklist

Before you launch your ad campaign, consult this checklist to make sure that both your ad and your message are right on target.
Checklists

Marketing Campaign Planning Checklist

Before you begin your market research campaign, use this form to analyze the costs.
Checklists

Sales Rep Evaluation Checklist

Use this checklist when evaulating different sales representatives with whom you might contract to sell your goods.
Marketing

Get Customers to Open Your E-Mail

Looking for a low-cost, high-return marketing tactic? Follow these four expert tips for a successful e-mail campaign.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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