Marketing

Marketing

Slumber Party

Low-budget marketing tips you can use while the economy is sleeping
Kim T. Gordon
Marketing

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
Al Lautenslager
Marketing

Drum Up Publicity

Ready to hit the papers with the latest news about your business? Hire a public relations firm to help out.
Marketing

And Another Thing . . .

Successful marketing takes more than a monster budget.
Kim T. Gordon
Marketing

Creative Marketing on a Shoestring

You've ransacked your brain for a shred of creativity, and you still can't come up with some decent marketing tactics. Good news: We've done the work for you.
Marketing

Attracting Referrals

Encourage your happy customers to spread the word about your business.
Kim T. Gordon
Marketing

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.
Al Lautenslager
Marketing

Recovery Marketing: Hop on and Take a Ride

Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.
Al Lautenslager
Marketing

Meet & Potatoes

The basics you need to get out of your comfort zone and network
Growth Strategies

Achieve Growth Without Borrowing Funds

Use strategic alliances to grow your business fast.
Marketing

The Best Ways to Contact Editors

Want to know how to get in good with the media? Follow these tips to make sure your company gets written about.
Al Lautenslager
Marketing

As Seen on TV

The time may be right for direct response TV ads, but are they right for you?
Kim T. Gordon
Marketing

Get Over Your Networking Shyness

You can't get the word out on your business unless you're talking it up. Overcome your marketing hesitance with these 5 tips.
Marketing

PR: More Than Just a Press Release

You need the complete ingredients of public relations before you start your campaign.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.