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Marketing

Marketing

Startup Story: Out Of The Box Events

Kristin Kendall, president of Out Of The Box Events, talks about the importance of networking and research when starting a small business.
Starting a Business

Specialists Win More Referrals

If you claim to do everything, your clients won't rely on you for anything.
Starting a Business

A Business That Succeeds With E-mail Marketing

Fur-Get Me Not keeps customers well-informed with company news, events and stories.
Marketing

How to Manage Your Yelp Reviews

Ignore the power of online customer evaluations at your own peril. Get advice from Yelp's CEO and a business owner who's using the online customer reviews to grow her business.
Marketing

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Starting a Business

Moon Cakes Are Big Business in China

American pastry shops and other suppliers have discovered Chinese moon cakes as a new profit center. For other businesses, the pastries are great networking tools.
Starting a Business

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.