Marketing

Marketing

SCORE's Top Sales & Customer Service Tips

Bring in more customers--and keep them happy--with these handy sales and customer service tips from SCORE.
Marketing

SCORE's Top Marketing & Public Relations Tips

Make some noise--and find new customers--with these hot tips.
Take It From The Pros

Making Your Brand Original

Like your competitor's ideas? Our branding expert explains the fine line between inspiration and imitation.
Marketing

Connecting Your Online and Offline Customers

Your website can help drive business to your physical store, and vice versa. E-mail marketing can help.
Marketing

Is Your Website Annoying?

Your website might be annoying customers. Here's how to change that.
Marketing

Stop Click Fraud

Learn how to combat click fraud before it drains your ad budget.
Marketing

3 Ways to Boost Consulting Biz Sales

Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.
Kim T. Gordon
Run a Better Business

Using Cutting Edge Technology On Your Site

Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies.
Marketing

Getting Referrals That Count

Not all referrals are created equal. Learn how to identify weak referrals and mold them into sales-generating leads.
Ivan Misner
Marketing

Using Marketing in Your Sales Call

Learn why face-to-face marketing is the best way to sell your product.
Al Lautenslager
Marketing

Choosing the Right Advertisement For Your Business

Create an ad that does your business justice with this advice from our advertising expert.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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