Marketing

Marketing

Landing Your First Customers

Once you identify your target market, explore these shoestring ideas for making contact.
Marketing

Guerrilla Marketing in a Tough Economy

To succeed during an economic rough patch, you have to think--and act--like a successful guerrilla marketer.
Marketing

Why You Need PR

Getting the word out about your product or service should always be a priority.
Al Lautenslager
Marketing

How to Become a Master Networker

Adopt these 10 traits, and you'll have people knocking down your door trying to do business with you.
Ivan Misner
Growth Strategies

7 Steps for Generating New Business Opportunities

Follow these guidelines for creating a plan that will help you bring in more business.
Marketing

3 Marketing Mistakes to Avoid

When planning your marketing program, keep these common missteps in mind.
Kim T. Gordon
Marketing

How to Reach Your Target Audience

Narrow your focus to get your message out to potential clients.
Marketing

But Wait, There's More

The benefits of "gift with purchase"
Gwen Moran
Marketing

Building a Think Tank for Your Business

Use existing contacts and make new ones to create your own expert network.
Ivan Misner
Marketing

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage
Al Lautenslager
Marketing

Should You Make Guarantees?

Your competition may be making certain claims, but that doesn't mean you have to do the same.
Marketing

Use the Net to Find Customers for Your Service

Selling a service online is not that different from selling a product online.
Marketing

Creating an Effective Business Card

The right business card will help you make a great first impression.
Ivan Misner
Marketing

How to Make the Most of a Business Event

Throw a shindig--and get some great PR at the same time.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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