Marketing

Marketing

Incentive Programs That Really Work

Get creative in your efforts to drum up new business by encouraging existing customers to send friends your way.
Ivan Misner
Marketing

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
Al Lautenslager
Marketing

3 Marketing Tactics to Use Right Now

Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
Kim T. Gordon
Marketing

Making Introductions That Last

Tips for getting your networking contacts to remember you
Ivan Misner
Marketing

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
Al Lautenslager
Marketing

Making Sales His Number-One Priority

After selling his first company, this entrepreneur founded his next company based on what business owners need most: sales help.
Marketing

Make Your Advertising Work for You

It's not enough to be creative. Here's how to make sure your efforts get results.
Marketing

Cross-Training

Join the multichannel marketing revolution, and get ready to pump up your sales.
Kim T. Gordon
Marketing

What's Better: A Lead or a Referral?

Knowing the difference between the two can make your marketing efforts go much more smoothly.
Ivan Misner
Marketing

Smart New Marketing Tactics to Boost Sales

Even on a limited budget, you can call attention to your business using these effective marketing strategies.
Kim T. Gordon
Marketing

Most Valuable Players

Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
Take It From The Pros

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Kim T. Gordon
Marketing

Howdy, Partner

Promotional partnerships can double your marketing punch.
Marketing

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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