Marketing

Marketing

Capture the Best Prospects

If you're trying to sell oranges, don't sell to people who like apples.
Kim T. Gordon
Marketing

Business Development Basics

How to set up a new-business program for your company
Kim T. Gordon
Marketing

Go Local!

Competing online for worldwide customers is fine, but don't forget about those who still see you as the shop around the corner.
Starting a Business

Buzz Skill

Need a little good press? Forget those costly PR agencies--sharpen your own publicity-getting skills.
Marketing

Celebrity Endorsements

A star-studded marketing campaign can give your start-up an edge.
Marketing

Finding New Prospects

If you're trying to drum up more business through a trade show, these tips from our Marketing Expert can help you expand your client list.
Kim T. Gordon
Marketing

Sponsorships Beyond Sports Arenas

Send your marketing efforts back to school.
Gwen Moran
Marketing

Under Fire

Will a crisis take your company down? Here's how deft handling can turn public opinion around.
Kim T. Gordon
Marketing

Marketing Plan Makeover

Is it time for an update?
Kim T. Gordon
Marketing

Reaching Your Target Market

Look for prospects who will be receptive to your message.
Kim T. Gordon
Make More Happen

Develop Your Own Cult Following

From underground phenomenon to national icon, your business can be a leader in its own right.
Marketing

Finding Appropriate Prospect Lists

How to hit a bull's-eye when defining your marketing demographic
Kim T. Gordon
Marketing

When Selling Gets Personal

Pushing the intangible benefits
Kim T. Gordon
Marketing

Timing is Everything

...especially when it comes to buying advertising.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.