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Marketing

Marketing

What Is Guerrilla Marketing Anyway?

Go straight to the source of the guerrilla marketing craze to learn about its key elements.
Marketing

Generating Coverage Between Press Releases

Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.
Marketing

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
Marketing

Creating Ads That Ring Up Sales

Out with the old and in with ads that produce results. Just follow these four important rules.
Marketing

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
Marketing

Marketing Your Business on Craigslist

Learn how to showcase your products and services on this popular online marketplace.
Take It From The Pros

Logo Design Basics

Craft your logo carefully because what it looks like says a lot about your business.
Marketing

Should You Advertise?

If you're unclear on whether you should be advertising, we'll help you sort things out and let you know what it takes to create a successful ad campaign.
Marketing

Dumb Advertising Moves to Avoid

Want to make an effective ad? Don't make these common mistakes.
Take It From The Pros

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Marketing

3 Word-of-Mouth Marketing Tactics

And as a marketing method, it's downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.
Finance

Managing Your Debt

Even successful businesses have debt, but how much is too much? Learning how to manage debt is what can put you ahead.
Marketing

Making Your Marketing Message Stick

What keeps your message in the minds of consumers?
Marketing

Sell to Other Entrepreneurs

Other small businesses could be some of your site's best customers.
Marketing

Get Published and Get Attention

Draw in new business by writing a helpful, well-researched web article.