Marketing

Marketing

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Al Lautenslager
Marketing

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
Kim T. Gordon
Marketing

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Kim T. Gordon
Marketing

How to Network With a Large Group

A simple game of "business card bingo" will get the introductions rolling.
Ivan Misner
Marketing

Increase Your Customer Base

Loyalty programs, coupons and other ways to drive new traffic to your business
Marketing

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Kim T. Gordon
Marketing

Be Remembered at Networking Events

How to use memory hooks to stand out in a crowd
Ivan Misner
Marketing

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Marketing

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Al Lautenslager
Marketing

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay
Marketing

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track
Kim T. Gordon
Growth Strategies

Expanding With a Business Alliance

Alliances are worth their weight in business gold.
Marketing

Step by Step

Having trouble remembering how to make a sale? Let us jog your memory.
Marketing

Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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