Marketing

Marketing

Marketing to Niche Business Clients

Find out how to target a specific business client.
Kim T. Gordon
Marketing

Building a Client Base

Make sure prospects know they can trust your company by describing exactly what they're getting from you.
Marketing

Become a Marketing Marvel

Boost your business with these marketing how-tos.
Marketing

Picture-Perfect Press Photos

Be prepared for photo requests by making sure you have press photos on hand.
Marketing

Low-Cost Advertising Basics

Get the most for your advertising dollars using these guidelines.
Marketing

Is Network Marketing Just a Scam?

There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
Marketing

New Year's Sales Plan

Resolve to increase your sales this year.
Make More Happen

Branding Your Business

Learn how to make your small business a big name.
Marketing

The Basics of Tip Sheets

Get publicity by providing publications with useful information.
Marketing

Call In the Pros

Need marketing help from the experts? Choose the best firm for your budget.
Kim T. Gordon
Marketing

Become A Press Release Pro

Why write a press release that will only end up in the trash? Follow these rules for getting in good with editors.
Marketing

Marketing Features Vs. Benefits

Learn the difference, and then see the difference in your bottom line.
Marketing

When Print Advertising Isn't Enough

Expand your advertising portfolio by including TV ads.
Starting a Business

Fishing for Customers

Reel in clients with these helpful marketing tips.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.