Marketing

Marketing

Direct Hit

Looking for more customers? Our Marketing Expert helps you put together an effective marketing plan to help you expand your client list.
Kim T. Gordon
Marketing

Final Words

Dispelling three sales and marketing myths
Kim T. Gordon
Marketing

Birds Of A Feather

Viewsonic's LITEBIRD DLP XGA projector
Marketing

Making News

How an anniversary contest can make your business the talk of the town
Marketing

Spreading the Word

Don't quite know how to reach your customers? Our Marketing Expert shows you how to find them.
Kim T. Gordon
Make More Happen

Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.
Kim T. Gordon
Marketing

One-Man Show

Our Marketing Expert shows you how to set up your own marketing program.
Kim T. Gordon
Make More Happen

It Figures

Resource for statistics and market data
Marketing

To Err Is Dangerous

8 marketing mistakes you can't afford to make
Gwen Moran
Marketing

Brought To You By ...

Getting hip to sponsorship
Gwen Moran
Marketing

Hit List

The first rule of Web promotion is "Get your site listed on a search engine." Here's how to do it.
Marketing

Word Travels Fast

Use secrecy, scarcity and the cool factor to spark a buzz about your product.

Ready, Aim, Market

Want to score bigger sales? Target your market.

Finders Keepers

How to attract customers and keep them coming back for more.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.