Marketing

Marketing

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Al Lautenslager
Marketing

6 Steps to Winning Publicity

Follow these essential steps to create your own successful media relations campaign.
Kim T. Gordon
Marketing

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, Guerrilla Marketing. Now, he shows you how to master guerrilla marketing for the 21st century.
Marketing

What Live Chat Can Do for You

They've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site.
Marketing

Getting a Great Ranking With Google AdWords

Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
Marketing

Busting the Myths About Customer Referrals

Learn the truth behind these six common networking misconceptions.
Ivan Misner
Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Al Lautenslager
Marketing

Why Entrepreneurs Must Sell

Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.

Target, Market, Repeat

Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
Al Lautenslager
Marketing

7 Places to Find New Products to Sell

The ability to locate reasonably priced merchandise to sell can make or break a business. Here are seven places to start looking.
Take It From The Pros

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
Marketing

6 Tips for Getting Press

Need exposure? Follow these 6 tips to win press coverage for your growing business.
Kim T. Gordon
Marketing

Close to Home

Geographic-targeting features get your online message to customers right around the corner.
Marketing

Turn Good Publicity Into Franchising Success

Ready to start franchising your business? Here's how to generate the kind of PR that attracts ready buyers.
Mark Siebert
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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