Tricks Of The Trade

How to improve the graphics of your trade show exhibit

Beyond the Press Release

Develop a public-relations plan that will keep your business in the spotlight.

Star Makers

Finding public relations and advertising agencies to make your business shine.

Part IV--Competitive Analysis

Make Em Laugh

Untangling The Web

How to market on the Internet with or without a Web site

Direct Hit

Want to hit a marketing bull's-eye?

Get Serious

What humor can do to your profits isn't very funny at all.

Outta Sight

Savvy ideas to boost your sales.

Easy Does It

Create marketing materials with easy-to-learn Macintosh desktop publishing software.

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.