Marketing

Marketing

Marketing From the Inside Out: A Coach's Perspective

Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing plan
Marketing

Make Online PR Work for You

Thanks to online PR tools, spreading the word about your business can be both simple and cost-effective.
Al Lautenslager
Marketing

Creating a Chain Reaction of Sales

Don't just focus on finding any old prospect. Find the ones who will lead you to <I>other</I> sales prospects.
Marketing

How to Create an E-Mail Marketing Campaign

At a fraction of the cost of direct mail, e-mail marketing is one of the best ways to reach your best prospects.
Kim T. Gordon
Marketing

Power-Schmoozing Your Way to the Top

If you want to get in good with potential clients, you've got to schmooze it up. Here's how to do it without making enemies.
Marketing

That's a Shocker

Are you willing to do what it takes to make your customers say "wow"?
Marketing

Slumber Party

Low-budget marketing tips you can use while the economy is sleeping
Kim T. Gordon
Marketing

Query Letters That Sell Your Story

Learn how to leave editors wanting more.
Al Lautenslager
Marketing

Drum Up Publicity

Ready to hit the papers with the latest news about your business? Hire a public relations firm to help out.
Marketing

And Another Thing . . .

Successful marketing takes more than a monster budget.
Kim T. Gordon
Marketing

Creative Marketing on a Shoestring

You've ransacked your brain for a shred of creativity, and you still can't come up with some decent marketing tactics. Good news: We've done the work for you.
Marketing

Attracting Referrals

Encourage your happy customers to spread the word about your business.
Kim T. Gordon
Marketing

Publishing as a PR Vehicle

Write an article to establish yourself as an expert and garner publicity.
Al Lautenslager
Marketing

Recovery Marketing: Hop on and Take a Ride

Now that the economy is on the road to recovery, here's how to get your marketing efforts back on track as well.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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