Marketing

Marketing

Be Remembered at Networking Events

How to use memory hooks to stand out in a crowd
Ivan Misner
Marketing

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Marketing

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Al Lautenslager
Marketing

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay
Marketing

Write a Simple Marketing Plan

5 steps to a simple, concise plan that'll get your marketing efforts on the right track
Kim T. Gordon
Growth Strategies

Expanding With a Business Alliance

Alliances are worth their weight in business gold.
Marketing

Step by Step

Having trouble remembering how to make a sale? Let us jog your memory.
Marketing

Friends and Foes

It sounds crazy, but your toughest competitor can be your greatest ally when you're vying for a sale.
Kim T. Gordon
Marketing

Attention, Please

Yell out "Look at me!" for free by using other Web sites to your advantage.
Marketing

Network Like a Pro

Want people to talk about your business? Time to take your networking skills to the next level
Ivan Misner
Marketing

The Golden Rule of Networking: Stay in Touch With Your Clients

Six ways to foster solid relationships with clients, year after profitable year
Ivan Misner
Marketing

Now They Know

Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.
Gwen Moran
Marketing

Is Your Marketing Out of Focus?

You may not be using the wrong marketing methods--just too many of them.
Kim T. Gordon
Marketing

Anticipating Referrals

If you're not sure what to expect from your marketing efforts, take these variables into account.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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