Marketing

Marketing

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
Marketing

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Kim T. Gordon
Marketing

Just a Click Away

Remind customers and prospects at every opportunity where they can find your Web site.
Ameen Khwaja
Marketing

Want to Join a Networking Group?

With six types to choose from, narrowing the field will help you find the groups that are best for your business.
Ivan Misner
Marketing

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Al Lautenslager
Marketing

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
Marketing

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
Kim T. Gordon
Marketing

Conquer Your Fear of Public Speaking

Don't shy away from a networking group because they ask you to do a presentation. Here are five ways to vanquish your nervousness.
Ivan Misner
Marketing

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Al Lautenslager
Marketing

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.
Marketing

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Kim T. Gordon
Marketing

Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
Marketing

Don't Be Silly!

Quit wasting time jumping around to close a deal. You have to learn the art of selling smart.
Marketing

Fame and Fortune

A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.