Marketing

Marketing

Give It Away

Promotional products--what to get and how to give 'em away.
Marketing

Your Public Face

Putting together a media kit that gets results
Marketing

Improve Your Mail Order Results

Not sure how many catalogs you should be sending? Try doing a test run first.
Kim T. Gordon
Marketing

Marketing Expert Frederick Newell

How do you take database marketing to the next level? Customer relationship management.
Marketing

Using Your Strengths

What marketing methods are best on a limited budget? Here is a four-step program that'll improve your marketing results.
Kim T. Gordon
Take It From The Pros

Web Site

User-friendly resources to help you communicate more effectively
Marketing

Direct Hit

Looking for more customers? Our Marketing Expert helps you put together an effective marketing plan to help you expand your client list.
Kim T. Gordon
Marketing

Final Words

Dispelling three sales and marketing myths
Kim T. Gordon
Marketing

Birds Of A Feather

Viewsonic's LITEBIRD DLP XGA projector
Marketing

Making News

How an anniversary contest can make your business the talk of the town
Marketing

Spreading the Word

Don't quite know how to reach your customers? Our Marketing Expert shows you how to find them.
Kim T. Gordon
Take It From The Pros

Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.
Kim T. Gordon
Marketing

One-Man Show

Our Marketing Expert shows you how to set up your own marketing program.
Kim T. Gordon
Take It From The Pros

It Figures

Resource for statistics and market data
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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