Marketing

Marketing

Hold On to Existing Customers

Afraid that customers will forget about your business? Periodic newsletters help you stay in touch.
Marketing

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
Al Lautenslager
Marketing

Developing a Networking Contact Sphere

Forming symbiotic relationships with other entrepreneurs may help you boost business.
Ivan Misner
Marketing

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Marketing

6 Ways Others Can Promote Your Business

When people ask if they can help you, be prepared to say yes with these simple strategies.
Ivan Misner
Marketing

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
Kim T. Gordon
Marketing

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
Marketing

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Starting a Business

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Kim T. Gordon
Marketing

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.
Marketing

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Marketing

Permanent Press

Make your Web site a magnet for news-hungry journalists.
Marketing

Converting Prospects to Your Way of Thinking

When prospects understand your business, they're more likely to becoming paying customers.
Marketing

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
Al Lautenslager
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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