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Marketing

Marketing

Holiday Bonus

Add an extra-special feature to your site, and get customers to indulge.
Marketing

Entice Consumers With Options

Freedom of choice motivates American consumers. Learn how to build a winning campaign by giving your customers the power to choose.
Marketing

The Missing Link?

Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers.
Marketing

5 Ways to Break Into Online Networking

Our networking expert shares his best tips for promoting your business online with this hot new arena for word-of-mouth marketing.
Marketing

Using Google to Promote Your Business

Here's how you can use your favorite search engine's cool tools to market your online business.
Marketing

Smart Ways to Win Referrals

Increase your sales with this step-by-step advice for creating a steady flow of customer referrals.
Marketing

4 Keys to Direct Response Marketing

Increase the effectiveness of your advertising message by directly relating to your customers.
Marketing

12 PR Myths--Busted!

Are these 12 media myths killing your public relations plan? Find out how to get media-savvy--fast.
Marketing

In the Mood

When and where does your advertising work best? Use these contextual-advertising tips to set the scene and snag prospective buyers.
Marketing

Build Your Newsletter's Subscriber Base

Have a great e-newsletter, but not enough people to share it with? Build your subscriber list with a co-registration campaign.
Marketing

How Effective Is Your E-Newsletter?

Do you know what clicks with your customers? Reporting data reveals which content works best to engage customers' interest and ultimately drive sales.
Marketing

Kick-Start Your Sales

Tired of working on deals that never seem to go anywhere? Follow this plan to get your sales moving again.
Sales

12 Ways to Increase Online Sales

Improve the sales effectiveness of your site with one of these guaranteed ways to turn visitors into buyers.
Marketing

Sales Call Success Tips

Dread calling potential clients? Avoid rejection and make the sale with these eight essential phone skills.
Marketing

The No. 1 Way to Grow Your Business

Forget the fancy advertisements and expensive PR campaigns. The best way to build business is still through good ol' word of mouth.