Marketing

Entrepreneurs

Develop a Magnetic Personality

Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business.
Marketing

Convert Passers-By Into Purchasers

Take advantage of event crowds by getting people off the street and into your store.
Marketing

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
Marketing

Stay on Top of Mobile Advertising

As more people connect to global networks via their mobile phones, the ability to reach potential customers at almost any time grows exponentially.
Starting a Business

The Palin Industry

The vice presidential candidate sparks fashion trends.
Marketing

Targeted Marketing Gets Intelligent

Advertisers ride a brain wave called neuromarketing. But is it for real?
Marketing

Marketing to the 7 Deadly Sins

When it comes to recession-proof businesses, vice is nice.
Starting a Business

Get Back to Business Planning Fundamentals

In a recession, it's important to know what adjustments to make to your business plan. Here are three fundamentals to remember.
Marketing

Entrepreneurs Need Social Networking

Dan Schawbel, a leading expert in social networking and a Gen-Y branding expert, explains what business owners need to know about the trend.
Starting a Business

The Basics of Greening Your Business

Run a more eco-friendly company with these 5 easy and cost-effective tips.
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