Marketing

The Ultimate Guide to GIFs: How to Create Them and When to Use Them
Gifs

The Ultimate Guide to GIFs: How to Create Them and When to Use Them

Here are the best tools, tips, and tricks to step up your GIF game.
A Set of Core Values Is What Makes Company Culture a Real Thing
Inspiring Your Team

A Set of Core Values Is What Makes Company Culture a Real Thing

When your team has shared values you worry less about them leaving for more money somewhere else.
Robert Wallace
7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass
Online Marketing

7 Tasks Online Marketers Wish Weren't Such a Pain in the Ass

Online marketing tasks are time-consuming, not straightforward and possibly not user friendly. But they're still kind of fun.
Jayson DeMers
3 Cost-Effective Ways to Increase Brand Awareness
Young Entrepreneurs

3 Cost-Effective Ways to Increase Brand Awareness

The most common problem entrepreneurs face is that nobody has heard of them or their business.
Ryan Erskine
Generate 7 Figures From a Book Without Selling a Single Copy
Business Books

Generate 7 Figures From a Book Without Selling a Single Copy

Being a published author in your niche is a big deal. But don't just sell it; give it away. See what happens.
Josh Turner
5 Low-Cost Ways to Personalize When You're Bootstrapping Content
Internet Marketing

5 Low-Cost Ways to Personalize When You're Bootstrapping Content

Content personalization may be an advanced marketing strategy, but there are plenty of affordable ways to do it.
Aaron Agius
7 Content Marketing Tips for New Entrepreneurs
Content Marketing

7 Content Marketing Tips for New Entrepreneurs

After receiving more than 250 survey responses, these are the seven best tips for entrepreneurs new to content marketing.
Mike Wood
The Future of Content Marketing: Why Click Bait Won't Cut It
Ask the Expert

The Future of Content Marketing: Why Click Bait Won't Cut It

For businesses to succeed, they will need to shift away from a lot of attention-grabbing headlines to more quality posts created from people outside the company.
Kristina Libby
Can There Be Plagiarism In Marketing?
Intellectual Property

Can There Be Plagiarism In Marketing?

Truly unique ideas are all but impossible but you make any idea your own by putting your brand's spin on it.
Jim Joseph
How to Build Content for Your Ecommerce Business
Content Strategy

How to Build Content for Your Ecommerce Business

Should you decide to sell your business, a content archive will be a definite enticement to potential buyers.
Thomas Smale
5 Coolest Marketing Ideas We Saw at San Diego Comic-Con 2016
Comic-Con

5 Coolest Marketing Ideas We Saw at San Diego Comic-Con 2016

The annual geek event has no shortage of creative marketing tactics we all could learn from.
Rocky Vy
Why Bundling Is the Future for Savvy Ecommerce Entrepreneurs
Ecommerce

Why Bundling Is the Future for Savvy Ecommerce Entrepreneurs

To be an effective bundler merchants must recognize the needs of customers and assume more responsibility.
Jay Lagarde
How to Handle Audience Critique
Entrepreneur Network

How to Handle Audience Critique

Real estate investors and Entrepreneur Network partners Chris Haddon and Jason Balin explain why you should embrace feedback on your content.
Entrepreneur Staff
How to Get a Great ROI on Your Influencer Marketing Plan
Influencer Marketing

How to Get a Great ROI on Your Influencer Marketing Plan

Trust, authenticity and word-of-mouth advertising are your best tools.
Murray Newlands
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.