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Marketing

Take It From The Pros

Fixating On How You're Different Can Hurt Your Marketing

People don't want to read murky explanations of what sets you apart. They want to know what's in it for them.
Online Reviews

5 Surefire Ways to Improve Your Site's Online Reviews

Having negative online reviews about your site is not the same as having 'bad' reviews. This writer explains the difference.
Take It From The Pros

Get Others to Tell Your Story, and More Personal Branding Lessons from President Trump

The President demonstrates what to do -- and not do -- to build a solid personal brand.
Email Marketing

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Email marketing can be an effective way to drive business, but it requires that you invest time into a strategy.
Advertising

Secrets From a Super Bowl Campaign That's Had 2 Billion Impressions

The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.
Trade Shows

4 Ways to Get Noticed at a Crowded Trade Show

People passing you by at the big show? Put some thought into what will attract them next time.
Marketing

Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing

Marketing strategies that don't make us feel anything are boring and forgettable -- two things that you never want your brand to be.
Super Bowl

The Conclusion to This Super Bowl Ad Was Deemed Too Controversial for TV

From Budweiser to Avocados From Mexico to 84 Lumber -- the ads from this year's Super Bowl got pretty political.
Online Advertising

How to Optimize Ad Placement and Maximize Revenue

Never give your audience a reason to activate their ad blockers.
Podcasts

8 Podcasts Every Marketer Should Be Listening to

Podcasts offer some super-practical tips on everything from starting a business to growing a social media campaign. Are you listening?