Marketing

How Pokémon Go Will Change Mobile Advertising
pokemon go

How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
Janis Zech
The One Thing You Really Need to Know About Personal Branding
Make More Happen

The One Thing You Really Need to Know About Personal Branding

It's not about trying to be someone else -- it's about taking your key characteristics and turning the volume up on them.
Ben Angel
10 Direct Mail Marketing Mistakes to Avoid
Marketing Strategies

10 Direct Mail Marketing Mistakes to Avoid

Before you send out your next marketing campaign be sure NOT to make these mistakes.
Craig Simpson
7 Endangered Sales' Species
Sales

7 Endangered Sales' Species

Good salespeople are few and far between. Here's seven types of salespeople you want on your team.
Stacey Alcorn
So, What's a Brand Ambassador and Why Are They Important?
Make More Happen

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Derek Newton
Understand Data and You'll Understand Why CMOs Make the Best CEOs
Make More Happen

Understand Data and You'll Understand Why CMOs Make the Best CEOs

Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.
Justin Gray
5 Killer Examples of Branding Done Right
Make More Happen

5 Killer Examples of Branding Done Right

The way you position your startup is more important than you may think.
Jayson DeMers
Content Marketing Is Key to Growing Your Personal Brand
Make More Happen

Content Marketing Is Key to Growing Your Personal Brand

The content you produce is the first indicator of your brand's value proposition.
Sarah Rickerd
3 Tips for Transforming a Startup Into a Global Success Story
Make More Happen

3 Tips for Transforming a Startup Into a Global Success Story

Becoming the next Zuckerberg is even more difficult than it sounds.
Mark McClain
Pizza Hut Debuts Playable DJ Pizza Box
Make More Happen

Pizza Hut Debuts Playable DJ Pizza Box

Google isn't the only company that can make cardboard cool.
7 Marketing Tips to Help Grow Your Brand on Instagram
Make More Happen

7 Marketing Tips to Help Grow Your Brand on Instagram

Instagram provides a great marketing platform to reach potential customers from every corner of the world.
Jonathan Long
5 Invaluable Marketing Lessons Disney Movies Teach Us
Marketing Ideas

5 Invaluable Marketing Lessons Disney Movies Teach Us

There are good reasons that 'Finding Dory' is eating the competition.
Mansi Dhorda
A Complete Guide to Instagram Marketing
Instagram

A Complete Guide to Instagram Marketing

Where do you get started with Instagram? Start here.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.