Marketing

Why Some Prices Are More Right Than Others
Sales Strategies

Why Some Prices Are More Right Than Others

Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Craig Simpson
10 Brilliant Responses to the Customer Who Is 'Just Looking'
Closing Sales

10 Brilliant Responses to the Customer Who Is 'Just Looking'

Customers can have valid objections to a pitch but most of the time they just want some help without a lot of sales pressure.
Grant Cardone
Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out
Apple

Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out

There will be plenty of consumers who are going to love and embrace Apple's wireless vision.
Stephen Key
5 Online Basics Your Business Needs to Survive
Website Optimization

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Jayson DeMers
How to Build a Following Using Video Marketing
Marketing

How to Build a Following Using Video Marketing

Being consistent, offering help and developing your own voice are a few ways to establish your presence through video.
Jason Swenk
4 Steps for Creating an Online Path to Purchase
Take It From The Pros

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Madeline Popelka
5 Steps for Making Your Brand Identity More Consistent
Take It From The Pros

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli
4 Ways to Build a Profitable Website From Your Own Experience
Building a Website

4 Ways to Build a Profitable Website From Your Own Experience

It's hard not to fantasize about building your own wealth online, but actually the idea isn't as unlikely as you think.
Larry Alton
The Truth About Winning Is That it Requires a Team
Run a Better Business

The Truth About Winning Is That it Requires a Team

A firm's success or failure is a clear reflection of the leadership capacity.
Donald Thompson
AdBlock to Sell and Whitelist 'Acceptable' Ads
Advertising

AdBlock to Sell and Whitelist 'Acceptable' Ads

A new platform will whitelist pre-approved ads, boosting AdBlock's revenue.
3 Proven Ways to Grow Your Business Without a Lot of Money
Ask the Expert

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Sujan Patel
5 Trends That Will Inspire and Engage Both Millennials and Gen Z
News and Trends

5 Trends That Will Inspire and Engage Both Millennials and Gen Z

You'll need technology for sure, but don't toss out traditional values just yet.
Deep Patel
5 Tips for Using Corporate Sponsorship to Drive Brand Visibility
Marketing

5 Tips for Using Corporate Sponsorship to Drive Brand Visibility

Companies spent more than $20 billion on sponsorships last year.
Matt Orlic
How Companies Can Become Data Driven
Data Driven Marketing

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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