Marketing

Starting a Business

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Marketing

Give Web Users What They Really Want

Most people go online with a goal in mind. Learn to capitalize on their habits.
Marketing

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Starting a Business

Do You Know What Your Audience Wants?

Define your target market and stay up to date with its needs.
Marketing

Character Counts

Marketing with a mascot is a cost-effective way to help consumers remember your brand.
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