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Marketing

Marketing

A New Way to Calculate Your Ad Budget

In today's business world, conventional budget calculations don't always work.
Marketing

On Bended Knee

Will that big-name client end up making—or breaking—your business?
Marketing

Can't Beat These Receipts

Use register read-outs as a promotional tool
Marketing

School Rules

Teaching a class can be a great way to get your business name out there for less-if you've got the right approach.
Marketing

Buy My Book

Publishing your own book is great way to publicize and promote your business.
Marketing

Promoting for Pennies

Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.
Marketing

The Importance of Diversity in Networking

When joining a networking group, it's best to find one with members from various backgrounds.
Marketing

Improving Your Sales Skills

If selling makes you uncomfortable, try these strategies for success.
Starting a Business

7 Relationship-Building Strategies for Your Business

Try these tactics to get customers to think of your company first.
Marketing

Cheap and Effective Advertising Techniques

If what you've tried hasn't worked, try these tips for writing an ad that gets results.
Marketing

Give 'Em Space

A well-designed work space, that is. After all, it could make a huge difference in the way your sales team performs.
Marketing

Sweet Reward

Web awards give your site a huge boost.
Marketing

Managing Your Business Cards

Try these tips for organizing all those business cards you've accumulated.
Marketing

How to Get Editors to Read Your Press Releases

Understanding these considerations, mistakes and myths will increase the probability of publication.
Marketing

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.