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Marketing

Content Marketing

American Express Has a Lot to Teach You About Content Marketing

Prioritize quality over quantity, stay alert and listen to customers.
Infographics

The Evolution of Influencers, From the 1700s to Today (Infographic)

While influencer marketing may have started long ago, it's reaching new heights today with the help of social media.
Customer Experience

Embrace Design Thinking to Create More Relevant Marketing

For strategic advantage and breakthrough innovation, build diverse teams that take an empathetic view of the customer experience.
Growth Strategies

6 Elements of a Million-Dollar Brand

It takes a lot of effort to make your company look like a winner.
Ready for Anything

The Myth of the 8-Second Attention Span

How to grab your audience's attention, even when they have infinite options.
Marketing Strategies

8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking

Stop fighting your way onto Facebook, Instagram and Twitter. Ever consider Snapchat? Quora? Twitch?
Facebook

5 Content Ideas for Making Money With Facebook Live

Take advantage of the newest marketing trend to increase sales.
Influencers

Psst! Hey! Wanna Be a Star? 9 Steps to Becoming an Industry Influencer.

Becoming an influencer in your own right could be your best path. For starters, you'll get more traffic to your site.
Marketing

How to Be Everywhere in Only a Few Minutes a Day

When your target market is being overloaded by advertisements, use these techniques to break through the clutter and get noticed.
Holiday Shopping

You Should Be Planning Now for Holiday Sales -- Here's How

If you're a small business owner hoping to effectively capitalize on the lucrative fourth quarter, it's beginning to look a lot like Christmas.
Ready for Anything

Turn Lost Presentation Leads Into Closed Sales

Tips for reaching out to the people who never registered for, showed up to or purchased something from your presentation.
Blogging

3 Reasons Why Your Blog Sucks

Successful blogging isn't rocket science.
Television

6 Rules for Acing Your First TV Appearance

Get it right the first time and you won't need luck to get invited back.
Big Data

10 Tools Helping Companies Manage Big Marketing Data

Big data has become central to developing the best marketing strategy.