Marketing

Marketing

To Your Stealth

Send your PR operatives and undercover product lovers deep into customer territory.
Marketing

Say What?

How to get customers buzzing about your business
Kim T. Gordon
Marketing

Selling Points

Catchy phrases become clich�s because they're true. Take a look at these 6 sales maxims and see if you agree.
Marketing

Managing Your Reputation

Follow these tips to save your brand during a crisis.
Marketing

Making the Most of a Grand Opening

Create an event to remember by doing your PR homework.
Al Lautenslager
Marketing

Marketing Buzz 10/01

Making the most of industry awards and tightening the restrictions on cold calling
Gwen Moran
Marketing

Just Be Yourself

Next time you go on a sales call, don't pocket your personality at the door.
Marketing

Got Ideas?

If not, don't worry! Your workers do, so make them your marketing team.
Kim T. Gordon
Marketing

Surviving Seasonal Sales Slumps

When holiday cheer means an empty bank account and summer heat means parched sales figures, here's how to make the most of your business's quirky seasonality.
Marketing

Moving on With Your Marketing

With our nation in turmoil, should you continue business as usual?
Kim T. Gordon
Marketing

How to Work a Trade Show

Whether you're exhibiting or attending, here's all you need to know to make any trade show a success.
Take It From The Pros

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
Marketing

Back Off!

Being friendly is good, but being too chummy to make the sale is not.
Marketing

Secret Service

Boost your business by doing a little shopping-undercover, of course.
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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