Marketing

Marketing

Creating Your Marketing Strategy

You missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.
Kim T. Gordon
Marketing

Budgeting Promotions

Becoming a household name is difficult when you have a shoestring budget. Our Public Relations Expert has a few cost-saving tips to help you make a name for yourself.
Starting a Business

Attracting Customers

Use your business's assets to bring in more clients.
Kim T. Gordon
Marketing

Do Tell

How to woo and win your hottest prospects-referrals
Kim T. Gordon
Marketing

Creating a Marketing Plan

Our Marketing Expert shows you how to make your business grow with solid marketing tactics.
Kim T. Gordon
Marketing

Give It Away

Promotional products--what to get and how to give 'em away.
Marketing

Your Public Face

Putting together a media kit that gets results
Marketing

Improve Your Mail Order Results

Not sure how many catalogs you should be sending? Try doing a test run first.
Kim T. Gordon
Marketing

Marketing Expert Frederick Newell

How do you take database marketing to the next level? Customer relationship management.
Marketing

Using Your Strengths

What marketing methods are best on a limited budget? Here is a four-step program that'll improve your marketing results.
Kim T. Gordon
Take It From The Pros

Web Site

User-friendly resources to help you communicate more effectively
Marketing

Direct Hit

Looking for more customers? Our Marketing Expert helps you put together an effective marketing plan to help you expand your client list.
Kim T. Gordon
Marketing

Making News

How an anniversary contest can make your business the talk of the town
Marketing

Final Words

Dispelling three sales and marketing myths
Kim T. Gordon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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