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Marketing

Marketing

How Sorority and Fraternity Ties Can Help You

There's more than one type of family you can turn to for support.
Marketing

Measuring the Value of PR

Want to know what effect media coverage is having on your business? Here are the best ways to find out.
Marketing

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Marketing

8 Opt-In Offers Your Visitors Can't Refuse

Look beyond newsletters in your online marketing efforts to find customers for your e-mail list.
Marketing

Don't Sell to Your Network--Educate Them

Educate your network on your product and your customers so they can help expand your client base.
Marketing

Companywide Marketing Efforts

With all that's involved in marketing, you need a strong team to help you out. Here's how to make use of the people already on your payroll.
Marketing

The 10 Commandments of Great Copywriting

Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers' attention.
Marketing

The Great Outdoors

New options in out-of-home advertising
Marketing

Sales Shape-Up

Ready to ramp up your sales--fast? Our 30-day action plan takes your business to new heights.
Marketing

Hot New Marketing Trends

Make these top trends part of your marketing mix.
Growth Strategies

Marketing with a Microsite

Looking for new markets? A microsite could help you reach them.
Marketing

Attracting Readers to Your Blog

Having trouble attracting readers to your blog? With the right voice, your popularity in cyberspace will soar.
Marketing

Rebound From Rejection

Rejection got you down? Pick yourself up, and turn that no into a yes.
Marketing

4 Elements of a Winning Brand

When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.