Marketing

B2B Marketers, It's Time to Add Snapchat to Your Repertoire
Social Media Marketing

B2B Marketers, It's Time to Add Snapchat to Your Repertoire

A strong storytelling strategy will expand your reach.
Renee Yeager
Here's Why SMS Marketing Is Literally the Best Idea Ever
SMS Marketing

Here's Why SMS Marketing Is Literally the Best Idea Ever

Texts are quick and cheap, and always read by everyone.
5 SEO Techniques You're Doing All Wrong
SEO

5 SEO Techniques You're Doing All Wrong

Great online content doesn't matter without an equally smart strategy to get your message in front of key audiences.
Aaron Agius
Why Big Businesses Must Proactively Manage Their Online Reputations
Reputation Management

Why Big Businesses Must Proactively Manage Their Online Reputations

Here's a hint: The reasons are the same for small companies, but the stakes are much higher.
Nathan Sinnott
5 Crucial Ingredients of a Sustainable Paid-Media Strategy
Marketing Strategies

5 Crucial Ingredients of a Sustainable Paid-Media Strategy

Social media doesn't mean you can ignore paid channels -- it just means you have to be smarter about how you do it.
Eric Samson
3 Myths You Can't Afford to Believe About Start-Up Apps
Mobile Apps

3 Myths You Can't Afford to Believe About Start-Up Apps

Investing time, energy and money in these common 'truths' could lead to failure long before customers decide your fate in the app store.
Brian D. Evans
How to Launch a Business Everyone Thinks You Shouldn't
Take It From The Pros

How to Launch a Business Everyone Thinks You Shouldn't

When people see your idea working, they will want to know how you did it.
Melissa Dawn
10 Things You Need to Learn From Apple's Marketing
Marketing

10 Things You Need to Learn From Apple's Marketing

You've never seen Apple engage in a price war, have you? Find out why.
Chirag Kulkarni
8 Never-Before-Published Follow Up Ideas Unveiled
Closing Sales

8 Never-Before-Published Follow Up Ideas Unveiled

When all else has failed, send a chocolate foot to that potential client in hopes of getting your 'foot' in the door.
Grant Cardone
Call Conversions: the Blind Spot Threatening Digital Marketing ROI
Digital Marketing

Call Conversions: the Blind Spot Threatening Digital Marketing ROI

Most metrics and analytics ignore conversions on cellphones. Is your ROI calculation completely wrong?
Blair Symes
3 Criteria to Fulfill With Your Next Sponsorship Opportunity
Sponsorships

3 Criteria to Fulfill With Your Next Sponsorship Opportunity

Sponsoring the wrong event can be destructive to your brand. So, what should you look for?
David Saef
How Being Funny Can Help You Build Your Brand
Take It From The Pros

How Being Funny Can Help You Build Your Brand

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.
Karen Tiber Leland
Creating Good Content Is Your Best Business Strategy
Content Strategy

Creating Good Content Is Your Best Business Strategy

Because Google is user oriented, there is no guesswork about the future of web content. It has to be user oriented.
Brett Relander
How to Hire, Manage and Pay Your New Sales Reps
Hiring Employees

How to Hire, Manage and Pay Your New Sales Reps

When it comes to the characteristics of a salesperson, being money-driven, personable and knowledgeable are key.
Jason Swenk
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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