Marketing

Fuel Your Business by Answering These Two Questions
Marketing

Fuel Your Business by Answering These Two Questions

You can't be all things to all people. Find your niche.
Melissa Dawn
4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding
Make More Happen

4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding

Authenticity is all about being true to who you are at your core.
Ryan Erskine
How to Find the Sweet Spot for Content Creation
Entrepreneur Network

How to Find the Sweet Spot for Content Creation

Producing an optimal amount of content is vital to the success of your company.
Salma Jafri
3 Keys to Creating Engaging Content
Make More Happen

3 Keys to Creating Engaging Content

To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.
Steve Lazuka
3 Ways Pokémon Go Can Be Useful for Marketing
Marketing

3 Ways Pokémon Go Can Be Useful for Marketing

Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
Clair Kim
How to Make the Mobile Job Application Experience Great for Candidates
Mobile Apps

How to Make the Mobile Job Application Experience Great for Candidates

Get the mobile recruiting experience wrong and you might be scaring off the talent you need.
Kes Thygesen
Your Secret Weapon for Avoiding the Upcoming Holiday Sales Slump
Content Marketing

Your Secret Weapon for Avoiding the Upcoming Holiday Sales Slump

To avoid the holiday sales slump, it's time to rethink how you use that content.
Kelsey Meyer
6 Ways To Increase Your Brand's Online Credibility
Credibility

6 Ways To Increase Your Brand's Online Credibility

Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
Ajay Paghdal
5 Companies That Excel at Video Marketing
Video Marketing

5 Companies That Excel at Video Marketing

Video marketing techniques provide companies greater engagement with customers than ever before.
Ayodeji Onibalusi
3 Story Structures Every CEO Needs to Master
Storytelling

3 Story Structures Every CEO Needs to Master

The best CEOs are master storytellers.
Carol Barash
'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team
Make More Happen

'Trumping' Bad Press: 5 Reasons to Listen to Your PR Team

With Donald Trump's controversial statements flooding news headlines, business owners and spokespeople are becoming more aware of just how much their representation in the media can affect the way they are viewed in the public sphere.
Melissa DiGianfilippo
Why Your Internet Leads Aren't Converting
Closing Sales

Why Your Internet Leads Aren't Converting

Capturing leads online isn't super difficult today, but turning those leads into sales is another game altogether.
Grant Cardone
How to Overcome 5 Major Brand Trust Issues
Make More Happen

How to Overcome 5 Major Brand Trust Issues

You earn trust by being straightforward with your customers.
Jayson DeMers
6 Influencer Secrets From Oprah, Tim Ferriss and Tony Robbins
Make More Happen

6 Influencer Secrets From Oprah, Tim Ferriss and Tony Robbins

Being genuine and providing real value is the name of the game for building an influential brand.
Brian D. Evans
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.