Marketing

5 Top Marketing Automation Tools for SMB's
Marketing Strategies

5 Top Marketing Automation Tools for SMB's

These tools provide business owners with ways to boost productivity and increase revenue.
Matthew Toren
3 Elements of a Better Customer Experience
Customer Experience

3 Elements of a Better Customer Experience

Companies that treat customer service like an afterthought needn't worry -- their competition will take care of the rest.
Scott Horn
40 Core Philosophies From Famous Marketers in History
Philosophy

40 Core Philosophies From Famous Marketers in History

Some of its wisest teachings are hundreds of years old.
Courtney Seiter
How This Self-Published Author Sold 10,000 Books with Almost No Money and Zero Connections
Books

How This Self-Published Author Sold 10,000 Books with Almost No Money and Zero Connections

The bestselling author of 'Where the Hell is Tesla?' and 'The Wrong Unit' offers these simple steps for self-published success.
Rob Dircks
Is Your Content King or Just The Court Jester?
Marketing

Is Your Content King or Just The Court Jester?

Content is king, but not all content is created equal. Good content requires a bigger investment than Fiverr.
Dan Blacharski
3 Steps to Simplify Your Marketing
Entrepreneur Network

3 Steps to Simplify Your Marketing

Entrepreneur Network partner Ben Angel explains how to clean up a messy marketing plan by breaking it into three phases.
Entrepreneur Staff
How Is It That 'Business Development' Isn't Sales?
Closing Sales

How Is It That 'Business Development' Isn't Sales?

Every member of the team is part of the sales team. The ones who don't realize it need to.
Grant Cardone
Why Every Growing Business Should Have a CDO
Data Scientists

Why Every Growing Business Should Have a CDO

By 2019, projections say, 90 percent of large businesses will employ chief data officers. Is yours among them? Here's what makes up a good CDO.
Deren Baker
The Key to Winning Influence
Entrepreneur Network

The Key to Winning Influence

Entrepreneur Network partner Bryan Elliott sits down with Team Epiphany founder Coltrane Curtis to talk about the benefits of gaining a sphere of influence.
Entrepreneur Staff
9 Resources That Marketing and Sales Teams Are Using in 2016
Online Marketing

9 Resources That Marketing and Sales Teams Are Using in 2016

Start with Unomy, Mention, GrowthList and six other tools detailed here, and see where they take you.
Anna Johansson
The One Rule for Every Piece of Content You Create
Entrepreneur Network

The One Rule for Every Piece of Content You Create

Entrepreneur Network partner Salma Jafri shares a key insight to help you produce content that creates value for your audience.
Entrepreneur Staff
6 Ways to Make Your Business Look Big While You're Still Growing It
Growth Strategies

6 Ways to Make Your Business Look Big While You're Still Growing It

If customers are more comfortable thinking they are dealing with a larger business, make them comfortable.
Lucinda Honeycutt
FlockU if You Haven't Figured Out How to Market to Millennials
Marketing to Millennials

FlockU if You Haven't Figured Out How to Market to Millennials

A site for college kids by college kids should be an advertisers dream come true.
Tracy Byrnes
Pokemon Go: You Don't Have to be a Gamer to Get into the Game
pokemon go

Pokemon Go: You Don't Have to be a Gamer to Get into the Game

Marketing is a spectator sport and it's important to learn what other brands are doing in the marketplace.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.