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Marketing

Starting a Business

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
Marketing

Build Sales with E-Mail Marketing

Follow these three steps for an affordable campaign that yields a strong ROI.
Marketing

Target Your Market With Appropriate Ad Copy

Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
Marketing

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Marketing

A Sure-Fire Referral Technique for the "Difficult to Refer" Business

Even if your company isn't the type to easily generate word of mouth, there are still ways you can network and build your business's reputation.
Marketing

Implementation: The Key to Effective Marketing

If you don't buy a ticket, you can't win the lottery. Find out why the implementation is the most important stage in your marketing plan.
Marketing

6 Steps to Winning Publicity

Follow these essential steps to create your own successful media relations campaign.
Marketing

Mind Over Market

Over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book, <i>Guerrilla Marketing</i>. Now, he shows you how to master guerrilla marketing for the 21st...
Marketing

What Live Chat Can Do for You

They've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site.
Marketing

Getting a Great Ranking With Google AdWords

Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
Marketing

Busting the Myths About Customer Referrals

Learn the truth behind these six common networking misconceptions.
Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Marketing

Why Entrepreneurs Must Sell

Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.

Target, Market, Repeat

Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
Marketing

7 Places to Find New Products to Sell

The ability to locate reasonably priced merchandise to sell can make or break a business. Here are seven places to start looking.