Marketing

12 Ways to Land Media Coverage Without a Press Release
Public Relations

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
How To Think Like a Brand
Personal Branding

How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
Why Defining Content Campaign Success is Harder Than It Sounds
Content Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Aaron Agius
If Ethics Aren't Fashionable Yet, They Will Be Soon
Entrepreneur Network

If Ethics Aren't Fashionable Yet, They Will Be Soon

Bolanile Maté of Be Better Paris talks about the new Fashion Transparency Index and what it means for the fashion industry.
Entrepreneur Staff
Build Your Entrepreneur and CEO Brand with Podcasting
Branding

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Karen Tiber Leland
A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad
Online Reviews

A Top TripAdvisor Reviewer Talks About How Reviews Work, for Good and Bad

Businesses have started to feel at risk for becoming victims, but reviews also help customers in ways no one expected.
Aimee Millwood
4 Tips for Marketing Events That Will Transform Your Online Business
Marketing Strategies

4 Tips for Marketing Events That Will Transform Your Online Business

Leave you screens and throw a party for the people who will drive your business, once you get them to notice you.
Ayodeji Onibalusi
How to Align Content Marketing With the Buyer's Journey
Content Marketing

How to Align Content Marketing With the Buyer's Journey

A one-of-a-kind strategy leads to high engagement and maximum conversions.
Samuel Edwards
Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon
Nintendo

Developer of Nintendo's Pokemon GO Aiming for Rollout to 200 Markets Soon

The game is a massive success despite having been launched in only five countries -- the United States, Australia, New Zealand, Britain and Germany.
Identifying Your Signature Service
Branding

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Karen Tiber Leland
6 Ways to Cure Your CRO Woes
Increasing Conversions

6 Ways to Cure Your CRO Woes

Conversion Rate Optimization is a matter of doing the basics consistently and very well.
Ehsan Jahandarpour
Selling Strategies for Authors
Sales Strategies

Selling Strategies for Authors

Eighty percent of your success as an author derives from your ability to sell the book.
Wendy Keller
How Technology Increases Car Sales
Digital Marketing

How Technology Increases Car Sales

Denise Chudy, CEO of LotLinx, talks about why is it a great time to be in automotive digital marketing.
The Sad Truth is That Facebook Ads Are Not Magical
Facebook Advertising

The Sad Truth is That Facebook Ads Are Not Magical

Facebook advertising is an enormous revenue generator -- for Facebook. Advertisers have mixed results.
Cat Howell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.