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Marketing

Marketing

5 Lessons From the Great Pepsi Shakeup

Hitching your advertising to a trendy topic has great potential, both for better and worse.
KFC

KFC Just Published a Ridiculously Raunchy and Bizarre Romance Novella Starring a Casanova Colonel Sanders. Here Are the Steamiest Parts.

To celebrate Mother's Day, the chicken chain's bestselling day of the year, KFC published 'Tender Wings of Desire.'
Chatbots

How This Entrepreneur Made A Chatbot Platform Successful

Chatbots are The Next Big Thing but capitalizing on the opportunity requires as much work as ever.
Marketing Strategy

Here's How I Took My Business From Paper to Profitable With Minimal Marketing Spend

Many small businesses with tight budgets believe that marketing spend should be the first to go. That doesn't have to be true.
Public Speaking

Using a 5-Step Model for Any Public Speech

Ever heard of "TEMPTaction"? If not, now's the time to learn more about it to create speeches that really connect with your audience.
Personal Branding

How to Create a Standout Personal Brand

Here's what solopreneurs, influencers and rebels with a cause can learn from TV and radio personality Charlamagne Tha God about standing out, and staying relevant long-term.
Spam

For Spam's 39th Birthday, Here Are Some Things You Never Knew About Mass Email

It may not be something to celebrate, but it was a historic moment.
Instagram

Harness the Power of Stardom With Instagram

Smart advice for using Instagram to get yourself noticed as an expert in your field or niche
Masters of Scale

How I Made $8,600 Per Hour Recording Personalized Voicemails

At my company, I want to keep creating personal experiences even as we scale.
B2B Marketing

3 Lessons in Creating a Winning B2B Brand Voice

B2B brands reap big benefits when they put time and effort into the kinds of customer experience strategies that B2C brands are executing every day.
Facebook Live

The Good, the Bad and the Ugly of Live-Video Branding

Remember when Steelers coach Mike Tomlin unleashed profanity on Facebook Live without realizing that someone's phone was rolling?
Linkedin

5 Tricks for Growing Your Audience and Business on LinkedIn

Try these tips to achieve more visibility and engagement to build your thought leadership brand and convert new business.
Customer Loyalty

6 Strategies Smart Brands Use to Satisfy and Retain Their Customers

Customers are primarily concerned about two things: your product quality and good communication. What are you doing to up your game?
Influencer Marketing

Here's How to Crush It With YouTube Influencers

The best alternative to Facebook and Google ads are collaborations with YouTube influencers.