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Marketing

Marketing

Power Up Sales With Promotional E-Mail

When done right, promotional e-mail captures customers' attention and drives them to action. Here's how to make it work for your business.
Marketing

Is Your Personality Overpowering Your Brand?

Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.
Marketing

Sign of the Times

Are you missing out on this simple, inexpensive marketing tool?
Marketing

Extending Your Media Reach

To get the attention of multitasking consumers, position your ad message in multiple media.
Marketing

Catering to Comparison-Shoppers

Will listing your products on comparison-shopping sites boost business?
Marketing

Who Joins a Networking Group...and Why?

A closer look at the members of networking groups and how they're benefiting
Marketing

The Power of Repetitive Marketing

Creating a marketing process--not a marketing event--is the surest way to bring in the business.
Marketing

Increase Your Marketing Response

Want more prospects to respond your marketing? Here's how to avoid six barriers that stop customers in their tracks.
Marketing

What's the Plan?

Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.
Marketing

Do Referrals Happen by Coincidence?

No, they don't. Here's how to stop relying on luck to create word-of-mouth for your business.
Marketing

Free PR Tactics

How to spread the word about your business without spending any money
Marketing

Branding Made Simple

4 important tips for creating a successful brand image
Marketing

Sock It to 'Em

Can a negative marketing campaign have positive results? Here's what to know before you strike the first blow.
Marketing

Shape up Your Business With Networking Aerobics

7 exercises to help you maintain networking momentum
Marketing

Make Marketing a Habit

When marketing becomes a routine part of your everyday life, you'll be able to boost profits and bring in more customers.