Marketing

Marketing

In Sales, Give 'Em the Unexpected

Prospects are always waiting to crush your sales pitch--so don't give them one.
Marketing

Word-of-Mouth Marketing Can Bite Back

A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.
Marketing

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
Marketing

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.
Marketing

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins
Starting a Business

RVCA: A Brand Like No Other

Learn how surf/skate label RVCA scores big by crafting a brand based on lifestyle.
Marketing

Make Search Engines Your Friends

Learn how to boost web traffic with this introduction to SEO copywriting basics.
Marketing

Five Years of Facebook: A Retrospective

Take a look back at how Facebook has evolved since its inception five years ago.

7 Steps to the Perfect Marketing Plan

Think about who you are, who needs what you do and how to get their attention.

Your Site + SEO = High Search Rankings

If search engines can't find you, neither can customers. Build your site right.