Marketing - Page: 598

Trend Spotting with the Experts

3 experts weigh in on the latest industry trends.

· 1 min read

Mind Your Posts

You want your blog to attract a lot of search engine traffic, but if you go too far there's a risk that someone will sue you.

Cliff Ennico

· 3 min read

Hold the Line on Price

If you know your price is right, it's smarter to add a few useful extras than it is to charge less. Added value is worth more than a sale any day.

Rosalind Resnick

· 10 min read

In Sales, Give 'Em the Unexpected

Prospects are always waiting to crush your sales pitch--so don't give them one.

Mark Stevens

· 3 min read

Word-of-Mouth Marketing Can Bite Back

A lot of reputations are at stake when you give a referral--including yours. Make it count and keep your integrity.

Ivan Misner

· 5 min read

Do More with Less

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness

Rachel Meranus

· 5 min read

Targeted E-Mail Marketing

Use list segmentation to target the right customers at the right time. Your bottom line will thank you.

Gail Goodman

· 4 min read

Crowdsourcing: Free Problem-Solving for Your Biz

Tapping the masses for brighter ideas and bigger margins

Emma Johnson

· 10 min read

RVCA: A Brand Like No Other

Learn how surf/skate label RVCA scores big by crafting a brand based on lifestyle.

Elizabeth Wilson

· 9 min read