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Marketing

Facebook Advertising

Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are

The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
Infographics

104 Facts You Didn't Know About Mobile Marketing (Infographic)

Just last year, mobile devices overtook desktop in internet usage.
Social Media Marketing

7 Ways CEOs Should Engage on Social Media

How to use social media to promote your brand without risking your company's reputation
Marketing

Expert Answers to 5 Important Marketing Questions

Learn what to do when you're just starting out, and what you're doing when your company is doing great.
Ecommerce

How to Reach 'Buy Online, Pick Up in Store' Shoppers

There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment.
Brand Identity

4 Steps to Create a Lasting Brand Identity

It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
Marketing

4 Ways to Get Big Marketing Results on a Starter Budget

Learning what works when you have little money will make you unstoppable after you have some bucks to spend.
Hiring Employees

Build Your Marketing Team in the Order that People Buy Things

A strategic long-term approach to building out a marketing team should instead focus on the customer journey.
Advertising

Heineken's Ad Shows Pepsi the Right Way to Get Political

Brands need to be smart when it comes to politics.
Ethics

Only Ethical Marketing Will Stand the Test of Time

Ethical marketing, or a lack thereof, could decide the future of your business.
Marketing

Taking Your Marketing Strategy to the Next Level Might Require a Consultant

Knowing your business doesn't mean you know how to market your business but there is help available.
Marketing

7 Secrets for a Successful Video Marketing Strategy

By now, it's clear that video is an essential channel for marketers. But what makes a great video?
Influencers

6 Must-Do's When Creating an Influencer Marketing Campaign

Don't hire an influencer for your social media marketing until you've considered these six things.
Marketing

The Ins and Outs of SWOT Analysis for Marketing Growth

Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Museums

This Museum Is Dedicated to Failures

Finally, exhibits we can all relate to.