Marketing

6 Ways to Boost Sales With AdWords Expanded Text Ads
Marketing

6 Ways to Boost Sales With AdWords Expanded Text Ads

Soon, you'll have 50 percent more ad text. Use it wisely.
John Lincoln
What Pokémon Go Can Teach You About Creating Buzz
pokemon go

What Pokémon Go Can Teach You About Creating Buzz

An interactive experience can boost audience engagement. Are you thinking how to incorporate one?
Aj Agrawal
The 12 Worst Social-Media Fails of 2016
Social Media

The 12 Worst Social-Media Fails of 2016

Retailer Vera Bradley thinks accessorizing and being treated like a lady are the best advantages of being a girl.
Lindsay Friedman
How to Curate Content and Grow Your Online Following
Take It From The Pros

How to Curate Content and Grow Your Online Following

If you're looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.
Kevan Lee
6 Steps to Dominate a Competitor's Social Media Marketing
Competition

6 Steps to Dominate a Competitor's Social Media Marketing

So, what do you do when competitors start poaching your turf? You dominate them.
Jayson DeMers
How to Deliver a Successful Elevator Pitch
Entrepreneur Network

How to Deliver a Successful Elevator Pitch

Being relatable and making your audience care are the first key steps.
How to Create a Lead Magnet That Attracts Visitors and Converts Customers
America's Small Business Heroes

How to Create a Lead Magnet That Attracts Visitors and Converts Customers

No bait-and-switch here: Quality, relevant offers are the real way to get website users to opt in.
Ehsan Jahandarpour
How to Use Content to Create Trust With Users
Ask the Expert

How to Use Content to Create Trust With Users

It comes down to three things.
Sujan Patel
5 Tips for Getting Media to 'Swipe Right' on Your Press Release
Media Relations

5 Tips for Getting Media to 'Swipe Right' on Your Press Release

In dating and media relations alike, small gestures can go a long way.
Craig Corbett
6 Wise Investments for Your Small Marketing Budget
Marketing

6 Wise Investments for Your Small Marketing Budget

Marketing is less expensive than you think. Start with a marketing manager.
Scott Langdon
6 Rules for Influencing How Customers Will Review Your Brand
Online Reviews

6 Rules for Influencing How Customers Will Review Your Brand

Just one bad review can have a devastating impact.
Tim Murphy
3 Ways Webinars Might Be Stalling Your Business From Growth
Webinars

3 Ways Webinars Might Be Stalling Your Business From Growth

Get honest about whether or not a webinar will help your next personal or business steps.
Kimanzi Constable
4 Ways to Improve Personal Branding Using Facebook Live
Facebook Marketing

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Pratik Dholakiya
The Keys Test: How to Determine If You Should Simplify Your New Business
Growth Strategies

The Keys Test: How to Determine If You Should Simplify Your New Business

If you can see a key in your business, does it belong to price- or proposition-simplifying? That will give you at least a clue as to the better strategy for you.
Richard Koch
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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