Marketing

3 Direct Mail Methods to Target Your Best Prospects
Marketing

3 Direct Mail Methods to Target Your Best Prospects

Make sure your marketing reaches the right customers every time.
Craig Simpson
4 Ways to Get Your Blog Moving With Video
Video Marketing

4 Ways to Get Your Blog Moving With Video

Video is the new image that, happily, you can easily incorporate to increase traffic and sales.
James Tew
Companies Need Marketing Now More Than Ever
Marketing

Companies Need Marketing Now More Than Ever

Gary Slack, Chairman and Chief Experience Officer at Slack and Company, talks about why companies need marketing now more than ever.
3 Alternatives to Amazon Product Ads
Online Marketing

3 Alternatives to Amazon Product Ads

Not every company is as enamored with Google as the search engine giant would hope. Where else can you reach consumers via search-based strategies?
Eric Siu
Avoid Creeping Out Your Customers With Respectful Personalization
Customer Engagement

Avoid Creeping Out Your Customers With Respectful Personalization

Taking customization too far will hurt your bottom line.
Richard Sharp
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
The 3 Rules for a Publishable Op-Ed
Public Relations

The 3 Rules for a Publishable Op-Ed

Opinion articles are great PR and branding opportunities. But many people get them wrong. Here's how to get op-eds right.
Derek Newton
How to Create an Effective Banner Ad
Advertising

How to Create an Effective Banner Ad

Make your banner ad irresistible to people who see it.
Ann Smarty
Neuromarketing: The Science, Art and Opportunity
neuromarketing

Neuromarketing: The Science, Art and Opportunity

Neuromarketing providers use neuroscience methods to measure consumers' neurological reactions to products, commercials and brands.
Andrew Medal
3 Ecommerce Companies Rocking Their Customer Service
Customer Service

3 Ecommerce Companies Rocking Their Customer Service

Never mind Amazon and Zappos, other firms are realizing that stellar customer service makes the sale.
Pratik Dholakiya
3 Ways to Level Up Your Marketing With Pokemon Go
Mobile Marketing

3 Ways to Level Up Your Marketing With Pokemon Go

Catch all the Pokemon masters you can with these three marketing strategies.
Marty Schneck
12 Ways to Land Media Coverage Without a Press Release
Public Relations

12 Ways to Land Media Coverage Without a Press Release

The are many more ways to approach the media than with the zillionth press release they will receive that afternoon.
Renée Warren
How To Think Like a Brand
Personal Branding

How To Think Like a Brand

Your brand must be active. All of the elements within are actions that keep your brand alive.
Why Defining Content Campaign Success is Harder Than It Sounds
Content Marketing

Why Defining Content Campaign Success is Harder Than It Sounds

Showing the ROI of content marketing is difficult because it doesn't directly impact financial results for the company.
Aaron Agius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.