Marketing

Make Marketing Great Again: 3 Lessons from the Campaign Trail
Marketing

Make Marketing Great Again: 3 Lessons from the Campaign Trail

The lessons from 2016's presidential race can and should live on in the work of every brand marketer.
Michael Bassik
How to Stand Out When Your Competitors All Look the Same
Branding

How to Stand Out When Your Competitors All Look the Same

You won't be remembered if you aren't heard.
Michelle Martin
7 Challenges to Overcome for Launching Your Startup's Website
Building a Website

7 Challenges to Overcome for Launching Your Startup's Website

Make the best product you can, but don't compromise your launch by being too much of a perfectionist.
Jayson DeMers
Why Long-Form Content Performs Better & How to Create It (Infographic)
Infographics

Why Long-Form Content Performs Better & How to Create It (Infographic)

This six-step process will help you crack the code on content marketing.
Jonathan Long
3 Dependable Revenue Models for Monetizing Your Blog
Blogging

3 Dependable Revenue Models for Monetizing Your Blog

Promoting online connections has quickly become one of the most effective methods of monetization.
Lucinda Honeycutt
How to Stay Ahead With Digital Marketing
Digital Marketing

How to Stay Ahead With Digital Marketing

Jon Morris, CEO of Rise Interactive, explains why it's a great time to be in the digital marketing industry.
8 Etiquette Tips to Stay on the Good Side of the Media
Media Coverage

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
Is it Valid to Offer SEO Without Result Estimates?
SEO

Is it Valid to Offer SEO Without Result Estimates?

What to look for from your digital marketing agency when creating a SEO growth plan.
Mike Le
11 Things To Write About When You Don't Know What to Write About
Content Strategy

11 Things To Write About When You Don't Know What to Write About

The first thing to ask before you tear your hair out over your next blog topic is, 'What's hot right now?'
Brandon Turner
Exploring AdSense? Here's a '101'-Level Primer.
Online Advertising

Exploring AdSense? Here's a '101'-Level Primer.

Google wants to put ads on your site and give you control. How cool is that?
Thomas Smale
Why Are You Still Risking Millions on Your Intuition?
Market Research

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.
Erin Kelly
Getting the Money Applause -- Even When You Have Laryngitis
Public Speaking

Getting the Money Applause -- Even When You Have Laryngitis

A successful speaker should deliver content that will impress, amaze and excite an audience.
Issamar Ginzberg
A Comprehensive Guide to Building a Better Content Marketing Strategy
Content Marketing

A Comprehensive Guide to Building a Better Content Marketing Strategy

Everyone's doing content these days, but not everyone understands how to do it effectively.
Neil Patel
Branding Lessons From the Presidential Conventions
Branding

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.