Marketing

Marketing

Most Valuable Players

Slashing prices to keep up with the big chains can spell disaster for the average entrepreneur. It's better to stick with what your business does best: Offering customers value-added services.
Marketing

¿Se Habla Español?

If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
Marketing

Howdy, Partner

Promotional partnerships can double your marketing punch.
Marketing

Pump Up Your Sales With Powerful PR

Never underestimate the positive effect good PR can have on your bottom line.
Marketing

Build Relationships That Last

Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Marketing

A Press Release Primer

Simple how-tos that will help you construct an attention-getting release
Marketing

How to Market in Uncertain Times

What shape should your marketing take in today's post-war economy?
Marketing

Promoting an Event

Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
Marketing

How to Network With a Large Group

A simple game of "business card bingo" will get the introductions rolling.
Marketing

Increase Your Customer Base

Loyalty programs, coupons and other ways to drive new traffic to your business
Marketing

Give Customers an Experience to Remember

Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.
Marketing

Be Remembered at Networking Events

How to use memory hooks to stand out in a crowd
Marketing

Adjusting Your Ads in Times of War

How to proceed with your advertising goals when the world is in turmoil
Marketing

Preparing for a Trade Show

Here's how to generate much-needed buzz about your business before you even set up your booth.
Marketing

Who Is the Real Decision-Maker?

How to tell if you're selling to the person who can really tell you yea or nay
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