Marketing

Marketing

Getting a Great Ranking With Google AdWords

Discover how you can optimize your ads so they get seen by the greatest number of targeted customers--without having to pay sky-high click-through fees.
Marketing

Busting the Myths About Customer Referrals

Learn the truth behind these six common networking misconceptions.
Marketing

Exploring Multiple Marketing Options

When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
Ready for Anything

Why Entrepreneurs Must Sell

Though you may be tempted to delegate this task, there are big benefits for business owners who get involved in the sales process.

Target, Market, Repeat

Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
Ready for Anything

7 Places to Find New Products to Sell

The ability to locate reasonably priced merchandise to sell can make or break a business. Here are seven places to start looking.
Marketing

How to Write Ads That Build Brands

Keep these five tips in mind when developing a campaign to cement your brand image.
Marketing

6 Tips for Getting Press

Need exposure? Follow these 6 tips to win press coverage for your growing business.
Marketing

Close to Home

Geographic-targeting features get your online message to customers right around the corner.
Marketing

Turn Good Publicity Into Franchising Success

Ready to start franchising your business? Here's how to generate the kind of PR that attracts ready buyers.
Marketing

3 Ways to Strengthen Your Online Business

Trying to improve your bottom line? Put these proven strategies to work for your e-commerce operation.
Marketing

Tips for Working a Mixer

Knowing what to look for will help you use business events to your advantage.
Marketing

Let Your Imagination Take Off

A successful guerrilla marketing campaign takes effort, not cash.
Marketing

Over-Promise Your Way to the Top

How can you make your products irresistible? Make outrageous claims--and then deliver on them. This branding expert tells you why you should and how.
Marketing

Win Top-Quality Leads

4 vital tips for producing great leads
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