Marketing

Marketing

Developing a Networking Contact Sphere

Forming symbiotic relationships with other entrepreneurs may help you boost business.
Marketing

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Marketing

6 Ways Others Can Promote Your Business

When people ask if they can help you, be prepared to say yes with these simple strategies.
Marketing

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
Marketing

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
Marketing

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Starting a Business

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Marketing

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.
Marketing

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Marketing

Permanent Press

Make your Web site a magnet for news-hungry journalists.
Marketing

Converting Prospects to Your Way of Thinking

When prospects understand your business, they're more likely to becoming paying customers.
Marketing

Using Publicity to Your Advantage

Even local efforts can get a boost from national PR.
Marketing

Network With Confidence

Afraid to meet new people? It's time you faced your fears, because that's what networking is all about.
Marketing

Ride the Sold Train

No matter your budget, you can create retail marketing that screams "Hey, check me out!"
Marketing

"Self" Respect

You can't deny consumers their desire to do everything themselves.
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