Marketing

The Art of Persuading Customers to Tell Your Story Is Becoming a Science
Marketing

The Art of Persuading Customers to Tell Your Story Is Becoming a Science

Word of mouth remains the best advertisement. Modern marketing tools make it easier to spread the word wider.
Dan Blacharski
5 Ways to Turn a Crazy Idea Into an Awesome Reality
Entrepreneurship

5 Ways to Turn a Crazy Idea Into an Awesome Reality

Insects as food source is brilliant nutritionally and environmentally, but to make a business of it you have to get past the revulsion factor.
Sean Kelly
11 Disturbingly Offensive Ads That Landed Big Brands in Trouble
Marketing Mistakes

11 Disturbingly Offensive Ads That Landed Big Brands in Trouble

Ikea displayed a photograph of a young boy with his finger under his nose as a "pretend mustache" -- reminding customers of Adolf Hitler.
Kim Lachance Shandrow
3 Common Misconceptions About Marketing Your Business
Marketing

3 Common Misconceptions About Marketing Your Business

You can easily start your own mobile app company, but how can you go about gathering and retaining leads?
4 Advertising Principles from Ad Legend David Ogilvy
Marketing Strategies

4 Advertising Principles from Ad Legend David Ogilvy

You can learn to create outstanding ad copy if you follow these 4 simple rules from an advertising pro.
Craig Simpson
3 Ways B2B Sales Will Change in the Next 20 Years
Entrepreneur Network

3 Ways B2B Sales Will Change in the Next 20 Years

Learn what this entrepreneur predicts for the year 2036.
Alex Berman
Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals
SMS Marketing

Skip the Emojis: Your Small Business' Text-Messaging Campaign Should Be All About the Deals

Offer your best promotions and get to the point, already -- or customers will unsubscribe just as quickly as they opted in to receive your instant messages.
4 Lessons About Handling Stressed Customers That I Learned From Being a Mover
Take It From The Pros

4 Lessons About Handling Stressed Customers That I Learned From Being a Mover

Calling certain service companies -- such as realtors or movers -- is essentially a cry for help in the midst of a stressful life event. How will you, the provider, respond?
Omar Soliman
9 Ways to Speed Up Content Creation and Connect With More Users
Content Marketing

9 Ways to Speed Up Content Creation and Connect With More Users

Apply agile marketing practices to crowdsource knowledge, prioritize critical tasks and know when it's time to move on.
Andrew Raso
5 Psychological Hacks to Get Your Marketing Budget Approved
Entrepreneur Network

5 Psychological Hacks to Get Your Marketing Budget Approved

Try out these simple tricks to boost the chances of a budget approval.
Mark Fidelman
The Shocking Truth About Louise Delage's Instagram Account
Instagram

The Shocking Truth About Louise Delage's Instagram Account

The secrets of this social-media sensation reveal many truths about life, online and real world.
Lesya Liu
4 Social-Media Mistakes Your Business Can't Afford to Make
Social Media

4 Social-Media Mistakes Your Business Can't Afford to Make

Effective social media is never easy but if you don't get these basics right, it's impossible.
Jonathan Long
5 Signs It's Time to Rebrand
Take It From The Pros

5 Signs It's Time to Rebrand

Changing your brand is literally going to affect everything else in your company. So, don't do it on a whim.
Jayson DeMers
Job Search Tactics That Work
Inspiring Your Team

Job Search Tactics That Work

Having a diploma can only get you so far in today's world.
Alex Freund
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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