Marketing

Telling Your Signature Story
Thought Leadership

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Karen Tiber Leland
Exceeding Client Expectations Just Leads to Really Entitled Clients
Customer Relationship Management

Exceeding Client Expectations Just Leads to Really Entitled Clients

The best way to "manage expectations'' is to honestly tell your customer what you will deliver, when, at what cost, then do it.
William Bauer
Why You Need to Start Video Marketing Now
Video Marketing

Why You Need to Start Video Marketing Now

The trend is clear: Video in myriad forms is the future of communications. Get your business out ahead of the curve.
Sam Oh
6 Tools for Monitoring Your Online Reputation
Building Your Online Presence

6 Tools for Monitoring Your Online Reputation

You worked hard to build a good reputation. Your detractors don't need to do nearly as much to damage it.
Alexa Matia
3 Ways to Use Company Culture to Strengthen Your Marketing
Inspiring Your Team

3 Ways to Use Company Culture to Strengthen Your Marketing

With company culture mattering so much, it's essential to ensure your marketing also aligns. But how exactly do you do that?
Tony Delmercado
How to 'Dress Up' Your Content for Every Occasion
Entrepreneur Network

How to 'Dress Up' Your Content for Every Occasion

Entrepreneur Network partner Salma Jafri explains a technique to help you upcycle content for various social media platforms.
Salma Jafri
7 Powerful Ways to Build Your Social Media Brand
Entrepreneur Coaching

7 Powerful Ways to Build Your Social Media Brand

Social media provides an unparalleled opportunity to very publicly demonstrate your brand's dedication to customer satisfaction.
Michael Noice
How to Define Your Personal Brand in 5 Simple Steps
Personal Branding

How to Define Your Personal Brand in 5 Simple Steps

Here's how to get clear about who you are, get past who you think you have to be, and get precise about your personal brand.
Ryan Erskine
How Your Brand Can Slay Like Bey
Branding

How Your Brand Can Slay Like Bey

Like Beyoncé, a great brand stands for something.
Jodi Senese
6 Top Professional Website Builders for Small Businesses
Building a Website

6 Top Professional Website Builders for Small Businesses

Consider what your site needs to thrive and the features you need to create the platform you want.
Rehan Ijaz
3 Key Marketing Takeaways from Digital Summit Denver
Conferences

3 Key Marketing Takeaways from Digital Summit Denver

What did Gary Vaynerchuk, Ann Handey and Al Madrigal have to say that was seriously worth a listen?
Jacob Warwick
How to Get Your Story Noticed and Published Online
Pitching

How to Get Your Story Noticed and Published Online

There are plenty of places to get your story told online. To get your story heard, however, you need to tell a compelling story.
Peter Gasca
7 Habits of the Most Successful Content Marketers
Content Marketing

7 Habits of the Most Successful Content Marketers

Lackluster, mediocre and and subpar are three adjectives that you'll never associate with the content of a successful campaign.
Neil Patel
Superhero Strategies for Nailing Your Branding
Branding

Superhero Strategies for Nailing Your Branding

You can't be everything to everyone. Define your true, internal identity and then broadcast it consistently across all your signal channels.
Kyle Zagrodzky
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.