Marketing

Marketing

Get Your Direct Mail Noticed

Take your marketing into the next dimension with dimensional mailers.
Marketing

What Return to Expect on Your TV Ad Dollar

Before you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
Marketing

Evolution Theory

Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?
Marketing

Just a Click Away

Remind customers and prospects at every opportunity where they can find your Web site.
Marketing

Want to Join a Networking Group?

With six types to choose from, narrowing the field will help you find the groups that are best for your business.
Marketing

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
Marketing

The Keys to Cable Ad Success

Learn what to say and how often to say it when you advertise on cable TV.
Marketing

Creative Brainstorming Techniques

6 ways to come up with million-dollar marketing ideas
Marketing

Conquer Your Fear of Public Speaking

Don't shy away from a networking group because they ask you to do a presentation. Here are five ways to vanquish your nervousness.
Marketing

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
Ready for Anything

Entice Nervous Buyers With Added Value

Even in an uncertain economy, you can still get prospects to spend money on your business.
Marketing

'Tis the Season for Business Gift-Giving

Don't have a lot to spend? With a little creativity, you can still let your business associates know you care.
Marketing

Using Radio to Sell a Visually Appealing Product

Think prospects have to see your product to be interested? Think again.
Ready for Anything

Don't Be Silly!

Quit wasting time jumping around to close a deal. You have to learn the art of selling smart.
Marketing

Fame and Fortune

A campaign starring a celebrity spokesperson could be the ticket to off-the-chart marketing success.
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