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Marketing

Starting a Business

Finding Customers Fast

Use these four smart ways to increase leads and sales this summer.
Branding

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.
Marketing

Minority Rules

Ethnic minority groups are stepping up their online activity. Do you have what it takes to meet their needs?
Marketing

Service With a Smile

Not sure how to market your service business? Focus on these 5 tips for bringing in new customers, and you'll be glad you did.
Marketing

The Name Game

Get friendly with your prospects by including their names--and personalized content--in your marketing e-mails.
Marketing

Making Your Advertising Message Stand Out

In a world over-saturated with words and images, how can you get your ads to rise above the din and capture an interested audience?
Marketing

5 Key Ways to Build Customer Relationships

Never underestimate the value and reach of a loyal, repeat customer. Keep customers coming back for more--and bringing their friends with them--with these smart tips.
Marketing

Customer Relationships Bring Big Profits to Small Retailers

Most retailers have learned that a well-designed Internet presence alone does not ensure success.
Marketing

Using E-Mail to Build Your Business Network

An e-mail newsletter helps ensure your success by allowing you to develop a network of strong business relationships.
Marketing

Networking from Home

Follow these tips to build the relationships that will benefit your homebased business.
Starting a Business

Promote Your Business With Coupons and Contests

Guerrilla hints for maximizing your discounts and free products offers.
Marketing

Build Sales with E-Mail Marketing

Follow these three steps for an affordable campaign that yields a strong ROI.
Marketing

Target Your Market With Appropriate Ad Copy

Follow these four steps to craft copy that's guaranteed to reach your ideal customer.
Marketing

Dare to Be Different

Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image.
Marketing

A Sure-Fire Referral Technique for the "Difficult to Refer" Business

Even if your company isn't the type to easily generate word of mouth, there are still ways you can network and build your business's reputation.