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Marketing

Native Advertising

Can Paid Media Ever Earn Your Customer's Trust?

Understanding the forms of media and what they can and cannot do will help you optimize your ad spend.
Marketing Strategies

How You Can Become the Kanye West of Your Industry

You can diss the guy all you like, but the rapper is arguably a terrific marketer.
Managing Teams

Does Your Marketing Team Have These 9 All-Star Qualities?

Does your team have good communication, leadership, goal orientation and, most importantly, passion? If not, you've got work to do.
Referrals

5 Referral Marketing Strategies for Professional Service Providers

Referrals are a great way to increase sales and clients. Here's how to get more of them.
Customer Relationship

Why Won't My Customer Call Me Back?

The cruel truth is that nobody is going to be in trouble for forgetting about your proposal.
Storytelling

Tell Your Startup's Story and Captivate Your Audience. Here's How.

All entrepreneurs have, or should have, an elevator pitch. That pitch is their market hook, their story. What's yours?
Branding

Is Your Brand Name Limiting Your Business Prospects?

Too many companies end up regretting their name -- learn from their mistakes.
Millennials

Failure and Authenticity: Why Millennials Succeed At Marketing

Millennials seem to have the tightest grasp on which marketing tactics meet these new expectations and are successful with today's consumers, mainly because they are today's consumers.
Social Media

How One Man Grew His Social Media Brand to Reach Millions

Case Kenny posted every day for three years, and now he's seeing the results.
Content Marketing

Overcoming Content Roadblocks in a Highly Regulated Industry

There's always room for creativity, even when it feels as if compliance requirements are boxing you in.
Wendys

What You Can Learn From Wendy's Sassy Social Media Challenge

The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.
Ecommerce

4 Ways to Sell (a Lot) More on Amazon

Here's how to stock better selling products, learn what marketing and promotions are driving sales, and understand pricing behavior within your niche.
SEO

5 Tips to Improve Your Local SEO in 5 Hours

Make sure potential customers can find your business locally on Google.