Marketing

5 Invaluable Marketing Lessons Disney Movies Teach Us
Marketing Ideas

5 Invaluable Marketing Lessons Disney Movies Teach Us

There are good reasons that 'Finding Dory' is eating the competition.
Mansi Dhorda
A Complete Guide to Instagram Marketing
Instagram

A Complete Guide to Instagram Marketing

Where do you get started with Instagram? Start here.
3 Lessons Nonprofits Can Teach Businesses About Branding
Take It From The Pros

3 Lessons Nonprofits Can Teach Businesses About Branding

Strong relationships are built over time through caring, commitment and communication.
Julie Cottineau
An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign
Marketing

An Interview With Jonah Berger: 4 Tactics for Building a Viral Marketing Campaign

The author of Contagious shares his insights on the elements of a viral marketing campaign.
Deep Patel
'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves
Marketing

'I Make Decisions' Is the Best Way For Marketers to Introduce Themselves

This marketer has a suggestion how marketers can answer the question, "What do you do?"
Jim Joseph
3 Simple Ways to Get an Editor's Attention
Content Marketing

3 Simple Ways to Get an Editor's Attention

Contributed content is huge. Make sure your work stands out from the rest -- for all the right reasons.
Tyler Leslie
5 Must-Have Instagram Tools
Instagram

5 Must-Have Instagram Tools

Unlike Facebook, Instagram doesn't exactly make it easy for marketers to do their jobs. These tools circumvent that problem.
Matthew Toren
Content Marketing Isn't Really About Your Content
Content Marketing

Content Marketing Isn't Really About Your Content

Creating 'killer content' demands that you look past content itself to the consumer behaviors you wish to create.
Aaron Agius
10 Free SEO Resources Every Marketer Should Use
SEO

10 Free SEO Resources Every Marketer Should Use

Experiment with these tools to see how they can best fit into your strategy.
Jayson DeMers
This Company Sees Right Through Your Label
Transparency

This Company Sees Right Through Your Label

Paul Schaut, CEO of Label Insight, highlights the significance of deconstructing data from product labels.
15 Tips for Livening Up Things When Your Brand Is Getting Stale
Take It From The Pros

15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
Announcing Entrepreneur Lending Powered by CAN Capital
Entrepreneur Lending

Announcing Entrepreneur Lending Powered by CAN Capital

Entrepreneur Lending powered by CAN Capital is an exclusive funding center for small-business owners looking to open new locations, purchase inventory or equipment, hire new employees or fulfill other business needs.
Ryan Shea
These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes
Books

These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes

Along with providing some helpful advice to viewers, these videos are great content marketing for the company that produced them.
Stephen J. Bronner
The Basics of Multi-Location and Franchise Marketing
Marketing

The Basics of Multi-Location and Franchise Marketing

Focus on making individual businesses and the corporation thrive at the same time.
Scott Langdon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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