Marketing

podcasting

3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)

Cold-calling potential clients with "Would you like to be on my podcast?" is much more amicable than "Let me tell you about our services."
Linkedin

LinkedIn Is Still the Key to Generating Business Leads

LinkedIn is 277 percent more effective at generating leads than both Facebook and Twitter. So why not fish where the fish are biting?
Marketing

6 Marketing Collaboration Tips From the Experts

Collaboration is crucial to overall marketing success.
Books

5 Ways Best-selling Entrepreneurs Market Their Books

727,125 titles were self-published in 2015. How can you make yours stand out?
Marketing Strategy

4 Reasons Your First Marketing Strategy Isn't Working, and What to do About It

Like novels, poetry, scripts and other creative writing, the first draft of your marketing strategy will rarely be the quality you need.
Take It From The Pros

10 Steps to Build Your Stature as an Influencer

Online influence must be carefully cultivated with hard work and sound strategy.
Marketing

Why 'Make America Great Again' Beat 'Stronger Together'

In the battle of the presidential campaign slogans, one side won by an Electoral College landslide.
Take It From The Pros

5 Steps to Creating a Loyalty Building Strategy for Your Business

Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Public Relations

6 Common Mistakes of DIY Public Relations

If you want to do you own PR, you can. But avoid these six rookie errors.
Marketing Bootcamp

11 Ways to Write Powerful Ad Headlines

Keep these tips in mind when writing headlines, and you're sure to draw in more prospects.
Marketing

6 Common Problems for Marketing Agencies and How to Fix Them

Thanks to huge developments like mobile technology, social media and Big Data, marketing is an entirely different environment.
Email

7 Email Etiquette Strategies That Will Win You Clients for Life

Don't just fire off emails. Take time to craft each one.
Take It From The Pros

5 Lessons You Can Learn From the Viral Success of Dollar Beard Club

The company has a signature style of coarse humor and satirical tone that has resonated with its customer base.
Content Marketing

3 Ways for Startups to Master the Art of Emailing

Sometimes it's okay, actually more than okay, that your copy writing doesn't sound like it's from a cheesy sales robot.
Take It From The Pros

The Importance of Listening Is the Lesson to Be Learned From This Election

Listening is perhaps the best marketing plan you could do right now for your brand.
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