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Marketing

Marketing

Identity Crisis

Our Marketing Expert reveals why you should think twice before changing your business name.
Marketing

One-Man Show

Our Marketing Expert shows you how to set up your own marketing program.
Marketing

It Figures

Resource for statistics and market data
Marketing

To Err Is Dangerous

8 marketing mistakes you can't afford to make
Marketing

Brought To You By ...

Getting hip to sponsorship
Marketing

Hit List

The first rule of Web promotion is "Get your site listed on a search engine." Here's how to do it.
Marketing

Word Travels Fast

Use secrecy, scarcity and the cool factor to spark a buzz about your product.

Ready, Aim, Market

Want to score bigger sales? Target your market.

Finders Keepers

How to attract customers and keep them coming back for more.
Marketing

Stay on Customers' Minds

Positioning your company ahead of the pack will make customers think of you first.
Marketing

Tricks Of The Trade

How to improve the graphics of your trade show exhibit
Marketing

Beyond the Press Release

Develop a public-relations plan that will keep your business in the spotlight.
Marketing

Star Makers

Finding public relations and advertising agencies to make your business shine.