Marketing

Marketing

Kick It Up

Your sales techniques can pack a punch with strategies borrowed from the martial arts.
Marketing

How to Handle Price Quote Requests

Use them as an opportunity to qualify your best sales prospects.
Marketing

One Sales Pitch Doesn't Fit All

Measure your clients' needs to make sure your sales pitch has just the right fit.
Marketing

Hold On to Existing Customers

Afraid that customers will forget about your business? Periodic newsletters help you stay in touch.
Marketing

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
Marketing

Developing a Networking Contact Sphere

Forming symbiotic relationships with other entrepreneurs may help you boost business.
Marketing

Don't Push the Guarantee

Want to offer big promises to customers? It pays to tread carefully.
Marketing

6 Ways Others Can Promote Your Business

When people ask if they can help you, be prepared to say yes with these simple strategies.
Marketing

Partnership & Place-Based Marketing Techniques

This one-two punch is a great combination for a low-cost, high-reach campaign.
Marketing

Calculating Your Ad Budget

Before you pour money into advertising, figure out exactly how much you should spend.
Marketing

Slipping Up

Botched a sale? Learn from the error of your ways-dust yourself off and try again.
Starting a Business

Market a New Product on Any Budget

Let the whole world know about your latest product launch, even on the tightest budget.
Marketing

Price Check, Please

Shopping around for a new way to attract clients? Try joining a price-comparison site.
Marketing

All Work & No Play

Targeted mailings and research are in. Client golf outings are out. If you expect to sell in today's economy, you need to stop wasting everyone's time.
Marketing

Permanent Press

Make your Web site a magnet for news-hungry journalists.