Marketing

This Company Sees Right Through Your Label
Transparency

This Company Sees Right Through Your Label

Paul Schaut, CEO of Label Insight, highlights the significance of deconstructing data from product labels.
15 Tips for Livening Up Things When Your Brand Is Getting Stale
Take It From The Pros

15 Tips for Livening Up Things When Your Brand Is Getting Stale

Have a plan for what you will do when what you're doing stops getting results.
John Boitnott
Announcing Entrepreneur Lending Powered by CAN Capital
Entrepreneur Lending

Announcing Entrepreneur Lending Powered by CAN Capital

Entrepreneur Lending powered by CAN Capital is an exclusive funding center for small-business owners looking to open new locations, purchase inventory or equipment, hire new employees or fulfill other business needs.
Ryan Shea
These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes
Books

These Videos Will Give You the Summary of Big Business Books in Just 4 Minutes

Along with providing some helpful advice to viewers, these videos are great content marketing for the company that produced them.
Stephen J. Bronner
The Basics of Multi-Location and Franchise Marketing
Marketing

The Basics of Multi-Location and Franchise Marketing

Focus on making individual businesses and the corporation thrive at the same time.
Scott Langdon
Free Ways to Use Pokémon GO to Increase Business
pokemon go

Free Ways to Use Pokémon GO to Increase Business

No PokéStop? No problem. All you need is your smartphone and a bit of creativity.
Caitlin Kullberg
Why Smart Social-Media Marketing Is Brilliant SEO Strategy
Social Media Marketing

Why Smart Social-Media Marketing Is Brilliant SEO Strategy

Combining social-media best practices of a campaign with your content marketing strategy will yield powerful results for your business.
Jayson DeMers
Why Marketing Is Not the Job for the Lazy
Marketing Bootcamp

Why Marketing Is Not the Job for the Lazy

Marketers are faced with more and more challenges to get their message out to target audiences.
Lesya Liu
7 Tips for Getting Interviewed on Top Podcasts in Your Industry
Podcasts

7 Tips for Getting Interviewed on Top Podcasts in Your Industry

Guest blogging is out, and podcast interviews are in. Learn how to utilize podcast interviews to gain exposure for yourself and your business.
Tyler Basu
Fuel Your Business by Answering These Two Questions
Marketing

Fuel Your Business by Answering These Two Questions

You can't be all things to all people. Find your niche.
Melissa Dawn
4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding
Take It From The Pros

4 Lessons the World's Fastest Man Usain Bolt Can Teach About Personal Branding

Authenticity is all about being true to who you are at your core.
Ryan Erskine
How to Find the Sweet Spot for Content Creation
Entrepreneur Network

How to Find the Sweet Spot for Content Creation

Producing an optimal amount of content is vital to the success of your company.
Salma Jafri
3 Keys to Creating Engaging Content
Content Strategy

3 Keys to Creating Engaging Content

To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read.
Steve Lazuka
3 Ways Pokémon Go Can Be Useful for Marketing
Marketing

3 Ways Pokémon Go Can Be Useful for Marketing

Pokémon Go is the latest craze and, sometimes, useful for helping you get the attention of customers.
Clair Kim
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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