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Marketing

Marketing

Brand Awareness

Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well...have you given good business a try?
Marketing

Back Off!

Being friendly is good, but being too chummy to make the sale is not.
Small Business Heroes

Secret Service

Boost your business by doing a little shopping-undercover, of course.
Marketing

Attending a Trade Show

They're easy enough to find. But what do you do to get there?
Marketing

Understanding How CEOs Buy

Strategies to help you get past the "perched pen syndrome" and get straight to the person who has the power to buy
Marketing

How Often Do I Change My Print Ad?

Three questions to ask before making any adjustments
Starting a Business

Finding Your Niche

Sometimes, discovering what your market needs are is as easy as taking a look around you.
Marketing

Researching Your Market

Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
Marketing

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
Small Business Heroes

Partner Power

Want to strengthen your marketing muscle and save money? Team up.
Marketing

Details, Details

It might sound like a nauseating endeavor, but paying attention to details is a surefire way to keep your clients happy as clams.
Marketing

How to Generate Publicity for Your Business

Make the buzz be about you.
Marketing

Smart Salespeople Keep Their Mouths Shut

You don't close sales by being a blabbermouth. Try letting your prospects talk.
Marketing

Writing a Slogan

When it comes to making your mark, finding the right catch phrase is half the battle.
Marketing

Food for Thought

Even the crankiest reporter can't resist a news release full of local flavor and entrepreneurial spice.