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Marketing

Content Strategy

4 Tips for a Successful Content Strategy

As marketing evolves into a targeted, data-centric field, it's more important than ever to ensure that your content has a strong presence.
Follow-Up

The Art of the Follow-Up

Completing a deal requires persistent content that is never annoying but can't be politely ignored.
Online Reviews

How to Use Reviews to Grow Your Business

Do you even ask your customers for reviews? Because there's a good chance you won't get what you don't ask for.
Public Relations

4 Ways To Master Media Interviews (Even If You've Been Burned Before)

In a world where a company's reputation can come crumbling moments after a single ill-advised tweet, one interview gone awry can be just as damaging.
Content Marketing

How Much Should You Invest in Content Marketing?

Some entrepreneurs are reluctant to invest anything at all until they know a particular strategy will work. That's not smart.
Email Marketing

4 Cold Email Subject Lines That Generated $4 Million in Revenue

Without a good subject line, the content of the email doesn't matter.
Marketing

How to Improve Your Networking Skills

If you want to succeed in business, you need to surround yourself with the right people.
Gen X

I'm A Gen Xer -- Here's Why You Should Stop Ignoring Me

Why marketers should re-engage today's most 'ambidextrous' generation.
Branding

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.
Boosting Sales

The 9 Best Shopify Apps to Increase Sales Available for Free

Shopify is used by tens of thousands of entrepreneurs to sell products online.
Easter

For Easter, Pizza Gets a Makeover With Cadbury Creme Eggs

Everyone's favorite Easter candy is now a pizza topping.
Warren Buffett

Warren Buffett's Face Will Be on Cherry Cokes in China

It seems like a dream come true for the billionaire investor.
Customer Relationship Management

Why Your Retail Business Needs CRM Software

The right technology will create a database that helps you personalize each customer interaction.
Employee Engagement

How to Get Employees to Promote Your Company by Identifying Your 'March Madness' Moment

Every business has an event that the vast majority of employees are proud of and would be willing and eager to talk about with their family and friends.