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The Basics of Tip Sheets

Get publicity by providing publications with useful information.

Call In the Pros

Need marketing help from the experts? Choose the best firm for your budget.

Become A Press Release Pro

Why write a press release that will only end up in the trash? Follow these rules for getting in good with editors.

Marketing Features Vs. Benefits

Learn the difference, and then see the difference in your bottom line.

When Print Advertising Isn't Enough

Expand your advertising portfolio by including TV ads.
Starting a Business

Fishing for Customers

Reel in clients with these helpful marketing tips.

Meet the Neighbors

Attract new customers by jumping on the welcome wagon.

Beat the Competition

High quality and sound marketing work as well as lowering your prices.

Business In Demand?

How to evaluate whether there's a need for your business

Marketing E-Coaches

These sites will help you catapult to higher sales.

On Target?

Top prospects change as your business changes. Here's how to fine-tune your marketing message so it hits home year after year.

Creating Your Marketing Strategy

You missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.

Budgeting Promotions

Becoming a household name is difficult when you have a shoestring budget. Our Public Relations Expert has a few cost-saving tips to help you make a name for yourself.
Starting a Business

Attracting Customers

Use your business's assets to bring in more clients.
Small Business Heroes

Do Tell

How to woo and win your hottest prospects-referrals