Marketing

How to Stay Ahead With Digital Marketing
Digital Marketing

How to Stay Ahead With Digital Marketing

Jon Morris, CEO of Rise Interactive, explains why it's a great time to be in the digital marketing industry.
8 Etiquette Tips to Stay on the Good Side of the Media
Media Coverage

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Craig Corbett
Is it Valid to Offer SEO Without Result Estimates?
SEO

Is it Valid to Offer SEO Without Result Estimates?

What to look for from your digital marketing agency when creating a SEO growth plan.
Mike Le
11 Things To Write About When You Don't Know What to Write About
Content Strategy

11 Things To Write About When You Don't Know What to Write About

The first thing to ask before you tear your hair out over your next blog topic is, 'What's hot right now?'
Brandon Turner
Exploring AdSense? Here's a '101'-Level Primer.
Online Advertising

Exploring AdSense? Here's a '101'-Level Primer.

Google wants to put ads on your site and give you control. How cool is that?
Thomas Smale
Why Are You Still Risking Millions on Your Intuition?
Market Research

Why Are You Still Risking Millions on Your Intuition?

Sophisticated algorithms can ensure sampling is done accurately for your market research.
Erin Kelly
Getting the Money Applause -- Even When You Have Laryngitis
Public Speaking

Getting the Money Applause -- Even When You Have Laryngitis

A successful speaker should deliver content that will impress, amaze and excite an audience.
Issamar Ginzberg
A Comprehensive Guide to Building a Better Content Marketing Strategy
Content Marketing

A Comprehensive Guide to Building a Better Content Marketing Strategy

Everyone's doing content these days, but not everyone understands how to do it effectively.
Neil Patel
Branding Lessons From the Presidential Conventions
Take It From The Pros

Branding Lessons From the Presidential Conventions

Marketing is a spectator sport, which makes it easy to learn from the political arena.
Jim Joseph
5 Branding Mistakes No Startup Can Afford to Make
Take It From The Pros

5 Branding Mistakes No Startup Can Afford to Make

There's a fine line you must watch for that separates branding brilliance from PR disaster.
Samuel Edwards
5 Research-Backed Tips to Increase Online Sales
Sales Strategies

5 Research-Backed Tips to Increase Online Sales

Build it, and they will come? No, you have to work for it.
John Stevens
The 2 Essentials of Prospecting
Prospecting

The 2 Essentials of Prospecting

Prospecting is a lot of work but, on the other hand, it takes as much energy to stay poor as it does to get rich.
Grant Cardone
5 SMS Marketing Tips for Small Businesses
Take It From The Pros

5 SMS Marketing Tips for Small Businesses

Almost 100 percent of text messages are opened. Learn the rules of SMS marketing, and get started.
Anand Srinivasan
How Attorneys Can Brand Themselves Through Media Outreach
Take It From The Pros

How Attorneys Can Brand Themselves Through Media Outreach

Make yourself the public expert. Don't let others define who you are.
Mike Wood
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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