Marketing

A New Paradigm for Building Customer Trust
Customer Loyalty

A New Paradigm for Building Customer Trust

How do you build trust among your customers? Follow these critical steps.
Jeremy Gin
What Social Media Can Teach Us About Managing Customer Experience
Customer Experience

What Social Media Can Teach Us About Managing Customer Experience

Businesses don't have to guess what customers want anymore. Taking a look at social media will tell you all you need to know about your audience.
Daniel Newman
Instagramming May Make Your Customers Happier
Instagram

Instagramming May Make Your Customers Happier

A picture is worth a thousand words and now you can share experiences with your customers in a visual way.
Lesya Liu
4 Growth Hacking Strategies That Work Like Magic
Growth Hacking

4 Growth Hacking Strategies That Work Like Magic

The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.
Ehsan Jahandarpour
8 Ways Podcasters Can Profit From Their Shows
Marketing

8 Ways Podcasters Can Profit From Their Shows

Want to make money from podcasting? Keep reading.
Sujan Patel
4 Things Editors Are Looking When They Read Your Pitch
Content Strategy

4 Things Editors Are Looking When They Read Your Pitch

To be heard, you need your message to be amplified.
Kimanzi Constable
How Teaching Can Help You Land More Business
Freelancers

How Teaching Can Help You Land More Business

When freelancing gets competitive, teach others to stand out from the noise.
Walter Chen
Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding
Entrepreneur Courses

Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding

When Vaynerchuk speaks about branding, everyone perks up and listens.
Udemy
4 Budget-Friendly Ways to Promote Your Book
Marketing

4 Budget-Friendly Ways to Promote Your Book

There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as far as one can.
More Brains Than Budget? Steal These $0 Marketing Strategies.
Marketing Strategies

More Brains Than Budget? Steal These $0 Marketing Strategies.

It sounds too good to be true, and yet many companies pull it off. How? By thinking differently about who does the marketing.
The Unconscious Power of Brands
Consumer Psychology

The Unconscious Power of Brands

As you design your marketing, have you considered the emerging field of neuromarketing?
Darrah Brustein
Clear Your Mind, and Your 5-Step Content-Strategy Will Follow
Entrepreneur Network

Clear Your Mind, and Your 5-Step Content-Strategy Will Follow

When you get clarity, you create content for specific results. Here are my five steps to getting there.
Salma Jafri
Understanding Your Brand's Personality
Branding

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
Karen Tiber Leland
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.