Marketing

3 Compelling Reasons to Adopt Agile Marketing
Agile Marketing

3 Compelling Reasons to Adopt Agile Marketing

Is "agile marketing" on your to-do list for the coming year? If not, it's time to get up to speed.
Leyl Black
Neiman Marcus Rolls Out $3.2 Million Worth of Fantasy Gifts
Holidays

Neiman Marcus Rolls Out $3.2 Million Worth of Fantasy Gifts

Luxury estates, private planes and fancy cars, oh my.
Nina Zipkin
25 Fantastic Examples of Brands Using Instagram
Instagram

25 Fantastic Examples of Brands Using Instagram

From GE to Taco Bell, these 25 brands have Instagram strategies worth replicating.
Sujan Patel
4 Steps to Creating Great Blog Posts When You're Pressed for Time
Blogging Tips

4 Steps to Creating Great Blog Posts When You're Pressed for Time

Having a plan for your business blog allows you to create great content in less time.
Tony Messer
6 Proven Ways Content Marketing Benefits your Small Business
Content Marketing

6 Proven Ways Content Marketing Benefits your Small Business

Content marketing gives you the opportunity to expand your company, build your reputation and establish a place as a trusted leader in your industry.
The Holiday Marketing Campaign Hall of Fame (Infographic)
Take It From The Pros

The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Tracey Wallace
What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.
Marketing

What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.

It's the great layoff, Charlie Brown. After 31 years of being the insurance company's mascot, MetLife cuts ties with the iconic characters.
Andrea Hardalo
Trust Science to Help You Build Your Personal Brand
Take It From The Pros

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
Christina Baldassarre
How Marketers Can Use VR to Make Them a Success
Marketing

How Marketers Can Use VR to Make Them a Success

Marketers need to keep in mind that if they don't get in with VR once it goes mainstream, someone else will.
Aj Agrawal
Don't Pay to Play the Game of Marketing: Here's What to Do Instead
The Grind

Don't Pay to Play the Game of Marketing: Here's What to Do Instead

There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Jason Lucash
10 Online Marketers to Follow for Inspiration and Growth
Thought Leaders

10 Online Marketers to Follow for Inspiration and Growth

These marketing experts can be relied upon for dishing out great advice to business leaders.
Matthew Toren
9 Unbelievable-But-True Amazon Services
Amazon

9 Unbelievable-But-True Amazon Services

From sommelier services to grazing goats, the ecommerce giant really seems to have it all.
Rose Leadem
How to Sell With Emotion
Marketing Strategies

How to Sell With Emotion

Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
Craig Simpson
5 Steps to Stay Out of the Spam Folder
Email

5 Steps to Stay Out of the Spam Folder

By segmenting your emails effectively, you can reduce unsubscribe rates, avoid the spam folder and drive higher traffic to your site.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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