Marketing

Your marketing strategy can make or break your business. Here, discover tips for success when it comes to brand identity, customer engagement, social media presence and more.

Growing a Business

Top Brands Are Flocking to Newsletter Advertising — Here Are 11 Reasons Why You Should Do the Same.

An explanation of the current market trend of brands turning to newsletter advertising as a primary channel in their marketing campaigns.

Marketing

6 Ways to Manage Your Email List Like a Pro

Simple and effective strategies for keeping a database up-to-date, dynamic and profitable.

Marketing

3 Common Misconceptions About Marketing — And How We Can Reframe Them

The relationship between marketing and the business can often feel contentious. So, how can we improve it? First, we need to better understand one another.

Starting a Business

Jon Bon Jovi and His Son Jesse Want You to Play 'Pink Pong' With Their Top-Rated Rosé This Summer. You Game?

Jesse Bongiovi and his dad Jon Bon Jovi co-founded Hampton Water with a simple mission in mind: make something delicious, affordable and, most importantly, fun.

More Posts on Marketing

Marketing

Save Big and Get This Pro Collage App for $39.99

Edit, adjust, and create collages in seconds.

Business Ideas

7 Link-Building Tactics You Need to Know to Skyrocket Your Website's Rankings

An essential component of SEO, link building is not just a 'Set them and forget them' proposition, but a dance of skills and strategies.

Marketing

What the C-Suite Needs to Know About the True Power of Earned Media

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable growth and brand influence.

Growing a Business

Bantam Bagels' Founder Fell Into a Mindset Trap 'People Don't Talk About' After Selling the Now-Defunct Business for $34 Million — Here's What Happened

Elyse Oleksak and her husband Nick founded their mini bagel business in 2013 — and it was an instant hit.

Leadership

The Unseen Reason You Feel So Overwhelmed — and How It Impacts Your Business

Feelings of tiredness and exhaustion are on the rise. Here are a few tips to combat the symptoms within your own business to boost productivity and employee morale.

Marketing

What Damian Lillard Taught Me About Personal Branding

Most entrepreneurs don't realize how valuable their personal brand is. Here's what you can learn from Damian Lillard.

Marketing

How to Overtake Your Competition With Creative Brand Precision

Here's how challenger brands can stand out through striking design and how they draw a clear line between them and the incumbents.

Growing a Business

Want to Become an Industry Leader? Be a Guest on Podcasts — But Not the Ones You Think

If you are trying to promote your new product or service, there's a simple yet effective way to stand out from the rest.

Growing a Business

5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Legal

Is the Company Tagline You Want to Use Already Someone Else's Trademark? Here's How to Avoid Legal Issues and Infringement.

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone else's intellectual property.